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    Showing posts with label press. Show all posts

    Thursday, August 23, 2018

    HIT, HEAL AND HEAT: The ultimate men’s getaway

    5:46 AM 0
    HIT, HEAL AND HEAT: The ultimate men’s getaway
    Singapore – This August, The Slate is unveiling a weekend package perfectly suited to hardworking men looking for a break from hectic schedules. Located just 3-hours door-to-door from Singapore, The Slate is the ultimate destination for guests looking for a hassle-free escape from the city. The balanced weekend itinerary consists of three key elements – HIT, HEAL and HEAT.

    Kickstart the weekend with HIT – an intense Thai Boxing session, where guests learn the art of the traditional national sport from skilled martial arts specialists at The Slate. Sweat off the stress, gain confidence and improve balance during the one-to-one Thai boxing session.



    In the afternoon, guests can HEAL their post-workout pains with a rejuvenating Thai Massage at Coqoon Spa. Aimed at working through aching muscles, the experienced spa therapist will apply appropriate pressure to the body’s energy meridians – releasing built-up tension, improving blood circulation, and freeing the body of toxins that gathered in tired or overworked muscles.

    For men looking to impress loved ones back home, turn up the HEAT with spicy and tantalising Thai cuisine by learning authentic Thai recipes at Moo’s Kitchen. Each dish incorporates local Thai spices, ensuring that each bite is bursting with flavours. The combination of hitting and healing, mixed in with a touch of heat, makes for the ideal break for men looking for a mid-year re-set, or to get away with a group of friends without having to worry about a thing.



    To top it all off and make it a truly seamless getaway, return airport transfers, a bottle of Chalong Bay rum, an authentic Japanese dinner at the recently launched restaurant, RIVET and crafting your own bespoke rum cocktails at Rebar, are all part of the experience.
    The 3-day / 2-night package starts from THB 24,500 (SGD 980) in a Pearl Bed Suite includes:

    • Round trip airport transfers • 
    • 2 night’s accommodation (an upgrade to a Pool Suite can be organised at an additional cost) 
    • Daily breakfast for 2 at TIN MINE 
    •  A private Muay Thai class with complimentary Thai boxing pants 
    •  Archery Session at the Coliseum Lawn 
    • Dinner for 2 at Rivet (Sakura course) •
    • A bottle of (mini) Chalong Bay rum on arrival 
    •  One time 60-min Traditional Thai Massage 
    • An authentic Thai cooking class at Moo’s Kitchen 
    • A private session with the Bar Manager to create a bespoke rum cocktail at Rebar Terms and conditions: 
    • Rates are for the total package based on double occupancy 
    •  Offer may not be combined with any other special promotion 
    • Rates are inclusive of VAT, service charge and local taxes 
    • Validity: Valid from 1st August 2018 – 28th February 2019 
    • Reservations must be cancelled or modified 14 days prior to arrival to avoid full-stay fee


    All reservations must be guaranteed with a valid credit card • Subject to availability For more information and bookings, please contact reservations@theslatephuket.com or visit www.theslatephuket.com - E
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    Friday, July 27, 2018

    Pfizer launched H4RDNESS MATTERS Campaign to shed light upon growing prevalence of erectile dysfunction in younger men

    10:14 AM 3
    Pfizer launched H4RDNESS MATTERS Campaign to shed light upon growing prevalence of erectile dysfunction in younger men

    Erectile dysfunction (ED) affects one in five Malaysian men[i] and is listed as one of the most common sexual health problems in Malaysia. While ED is commonly viewed as a condition of older men, research has shown that one out of four men who seeks medical care for ED is younger than 40 years[ii]. The condition is becoming increasingly more common in younger men with about 30% of the population is expected to be living with undiagnosed ED[iii].

    Regardless of age, ED often tops the list of sexual health problems that many men find embarrassing to discuss and often viewed as a taboo topic. To men their masculinity is threatened, and ego comes into play whenever talking about ED, which contributes to the low prevalence rate and non-medical seeking behavior of Asian males with respect to men’s health[iv].



    This July, in addressing increasing incidence of ED in men younger than 40 years, Pfizer has shifted away from traditional approach that center topic on the medical aspect of ED and launched the H4RDNESS MATTERS campaign offering sleek, and tongue-in-cheek approach to help men open up to the ‘manly’ topic. The initiative aims to break the social stigma around men’s sexual health by creating opportunities for open conversation among younger male population with healthcare professionals.

    Employing a talk show format, Malaysian favorite stand-up comedian – Dr. Jason Leong hosted the campaign launch entitled “H4RD TALK: In Bed with Dr. Jason Leong” to dissect  issues of ED among Malaysian with the audience in a fun and non-threatening environment to cast a light upon the importance of H4RDNESS in men’s sexual health. The talk show also brought together special guests from various expertise to spice up the topic – with a consultant urologist and a clinical sexologist sharing the stage addressing matter of the h4rdness.



    H4RDNESS MATTERS for a healthy sexual life. According to the Erection Hardness Score (EHS), Grade 4 H4RDNESS is the optimal erection that men should strive to achieve to enjoy sex thoroughly and satisfy their partners where the penis is completely hard and rigid. Levels of sex satisfaction is strongly associated with erection H4RDNES[v]. Study showed that satisfaction with sex was significantly greater for men and women with partners who experienced Grade 4 compared to those who achieved Grade 3 of erection H4RDNESS[vi]. Additionally, men with a lower EHS grade or suboptimal erections experienced significantly lower levels of satisfaction with all aspects of the sexual experience, compared with men with Grade 4 or optimal H4RDNESS erectionv.

    Other than affecting sexual function, ED can often be the symptom of underlying and serious medical causes that require attention and treatment. “While many view ED as only a sexual health problem, ED is often associated with other comorbid conditions including cardiovascular disease, hypertension, diabetes, lower urinary tract symptoms (LUTS) and depression, many of which have a number of the same vascular risk factors[vii]. Study has even proven that ED is a strong indicator of premature mortality as men with ED had a 70% increased risk of early death[viii], which is why it is important that men who suffer from ED come forward to receive diagnosis and treatment early,” said Prof. George Lee, PhD Consultant Urologist from Gleneagles Hospital Kuala Lumpur.



    Dr. Martha Tara Lee, a clinical sexologist and founder of Eros Coaching said that opening the lines of communication around ED can be challenging but it is crucial that men do not shut their sex partners out while dealing with ED. “Discussing with your spouse or partner about ED may be awkward at first, but chances are it won’t be a shock to them. It is never easy to initiate the conversations around ED, men are reluctant to admit he can’t get a hard-on, but not discussing about it can inflict devastating damage on a relationship,” she explained. 

    Together with communication, intimacy plays an important part in a sexual and healthy relationship. ED can rob the intimacy between couples when men experience low sexual self-confidence as a result of their erection problems[ix]. Changes in ED patients’ sexual behavior is then often mistakenly interpreted by woman that her partner is having an affair or no longer sexually attractive to them[x]. “When going through ED, couples should be open-minded about keeping the intimacy alive in a relationship while trying to overcome ED,” said Dr. Martha Tara Lee.



    Despite many educational and outreach initiatives, ED is still a taboo subject in Malaysia that many men are uncomfortable to talk about openly. Prof. George Lee, PhD added “as ED could indicate future cardiovascular issues, discussing about the subject is merely a process of treating the symptom and reduce severe health risks. Especially among younger men today, they need to understand that ED is not a natural part of ageing and with the stressful lifestyle a lot of urban male are leading, ED is a common phenomenal. Although ED’s frequency does increase with age, it is treatable with medication or by making healthy lifestyle choices such as exercising, curbing alcohol consumption, stopping smoking and changing eating habits. ED does not signal doom for men, their partners or their relationships.”



    Men suffering from ED should also refrain from self-medicating with uncertified solutions or rely on information from the internet just so you can avoid the discussion with your healthcare professional. “One of the issues in evaluating patients today is patients often may have self-diagnosed and self-medicated based on the information that they obtained prior to seeing a healthcare professional[xi]. This is dangerous because a lot of the information you receive on the internet are not all reliable or medications you obtain through unscrupulous sources contain uncertified or perilous active ingredients,” he explained.

    During the H4RD Talk event, Pfizer Malaysia revealed three visuals under the HARDNESS MATTERS campaign, characterized by ideals of manliness to fuel men’s desire to rise above flaccid situations and regain their confidence in bed. These visuals are inspired by relatable iconic heroes that boys from every strata grew up idolizing for their masculine traits. As part of the campaign initiative, Pfizer has also launched “THE H4RDEST QUIZ”, a thematic online quiz to engage the public with fun, tongue-in-cheek shareable contents for them to learn more about sexual health and to encourage men to discuss openly about the subject. THE H4RDEST QUIZ is available at https://www.menshealth.com.my/.

    ##


    [i] The Malaysian Times. (2017, September 8). Helping men with erectile dysfunction. Retrieved from http://www.themalaysiantimes.com.my/helping-men-erectile-dysfunction/
    [ii] Rastrelli, G., & Maggi, M. (2017). Erectile dysfunction in fit and healthy young men: psychological or pathological? Translational Andrology and Urology, 6(1), 79-90. doi:10.21037/tau.2016.09.06
    [iii] Nguyen, H. M., Gabrielson, A. T., & Hellstrom, W. J. (2017). Erectile Dysfunction in Young Men—A Review of the Prevalence and Risk Factors. Sexual Medicine Reviews, 5(4), 508-520. Retrieved from http://sci-hub.tw/10.1016/j.sxmr.2017.05.004
    [iv] Ho, C. C., Singam, P., Hong, G. E., & Zainuddin, Z. M. (2011). Male sexual dysfunction in Asia. Asian Journal of Andrology, 13(4), 537-542. doi:10.1038/aja.2010.135
    [v] Cappelleri, J. C., & Stecher, V. J. (2008). An assessment of patient-reported outcomes for men with erectile dysfunction: Pfizer's perspective. International Journal of Impotence Research, 20(4), 343-357. Retrieved from http://sci-hub.tw/10.1038/ijir.2008.8
    [vi] Dean, J., Shechter, A., Vertkin, A., Weiss, P., Yaman, O., Hodik, M., & Ginovker, A. (2013). Sexual Health and Overall Wellness (SHOW) survey in men and women in selected European and Middle Eastern countries. Journal of International Medical Research, 41(2), 482-492. Retrieved from http://sci-hub.tw/10.1177/0300060513476429
    [vii] Hackett, G. (2009). The burden and extent of comorbid conditions in patients with erectile dysfunction. International Journal of Clinical Practice, 63(8), 1205-1213. Retrieved from http://sci-hub.tw/10.1111/j.1742-1241.2009.02088.x
    [viii] Loprinzi, P. D., & Nooe, A. (2015). Erectile Dysfunction and Mortality in a National Prospective Cohort Study. The Journal of Sexual Medicine, 12(11), 2130-2133. Retrieved from http://sci-hub.tw/10.1111/jsm.13032
    [ix] Dimeo, Patrick. (2007). Psychosocial and relationship issues in men with erectile dysfunction. Urologic nursing. 26. 442-6, 453; quiz 447.
    [x] Li, H., Gao, T., & Wang, R. (2016). The role of the sexual partner in managing erectile dysfunction. Nature Reviews Urology, 13(3), 168-177. Retrieved from http://sci-hub.tw/10.1038/nrurol.2015.315
    [xi] Reed-Maldonado, A. B., & Lue, T. F. (2016). A syndrome of erectile dysfunction in young men? Translational Andrology and Urology, 5(2), 228-234. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4837321/

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    Monday, July 23, 2018

    Herbalife Nutrition Mobilizes Its Breakfast Troopers in 185 Locations across Malaysia to Champion Healthy Breakfast

    9:14 PM 0
    Herbalife Nutrition Mobilizes Its Breakfast Troopers in 185 Locations across Malaysia to Champion Healthy Breakfast

    Kuala Lumpur, July 18, 2018 – As a premier global nutrition company whose purpose is to make the world healthier and happier, Herbalife Nutrition mobilized 1,134 people to serve as Herbalife Nutrition Breakfast Troopers (Troopers) at 185 locations across Malaysia to promote the concept of healthy breakfast.  

    Each location saw the Troopers reaching out to members of the public, giving them tips and pointers on the importance of eating a healthy breakfast. The crowd was also informed of the types of nutrition necessary for maintaining a healthy weight in order to live a healthy and happy life. As part of the event, the Troopers handed out samples of Herbalife Nutrition Formula 1 Nutritious Mixed Soy Protein Drink to the public.



    This nation-wide event follows recent findings from Herbalife Nutrition Asia Pacific Healthy Breakfast Survey, conducted in February this year with more than 5,500 respondents across 11 markets including 500 Malaysians. The results revealed that Malaysians tend to load up on food rich in carbohydrates and fats for breakfast, instead of the recommended protein.

    “Based on the findings from our Asia Pacific Healthy Breakfast Survey, we realized that it is important for us to educate and create awareness among Malaysians on the importance of a healthy and nutrition-balanced breakfast. Joining forces with our passionate independent members, who served  as Troopers at 185 locations throughout the country, we aspire to engage a large number of people and let them know that a good breakfast is how you start the day right,” said Steven Chin, General Manager/ Director of Herbalife Nutrition, Malaysia.
    He added, “As proponents of embracing a healthy active lifestyle, we embarked on our ‘Healthy Breakfast Campaign’ earlier in the year. We hope that with the mobilization of the Herbalife Nutrition Breakfast Troopers, we will be able to make a positive change in the way people look at their nutrition and calorie intake. Through balanced nutrition and leading a healthy, active lifestyle, we will certainly be a happier and healthier Malaysia.”



    According to the Herbalife Nutrition Philosophy, the calorie intake for every meal should be made up of 40 per cent carbohydrates, 30 per cent protein and 30 per cent fats, along with 25 grams of fiber and eight glasses of water daily to promote overall well-being. Equipped with knowledge of this optimum combination, Malaysians can make better food choices, and indeed live healthier, happier lives.

    ###
    About Herbalife Nutrition
    Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition - changing people's lives with great nutrition products and programs - since 1980. Together with our Herbalife Nutrition independent members, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent member, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.



    Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through its independent members in more than 90 countries.

    Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.
    Herbalife Nutrition has over 8,300 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately US$4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.

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    Electronic Beer Pong and lip makeovers made for fantastic nights

    9:03 PM 0
    Electronic Beer Pong and lip makeovers made for fantastic nights

    Genting Highlands, 20th July 2018 – July has been filled with exciting events at RedTail by Zouk and they have no plans to stop. Dressed to the nines, 60 lucky winners came up to Resorts World Genting to party in the clouds for a fun filled Mermaid Night at RedTail by Zouk, Asia’s ultimate gaming bar. They were also treated to one night’s stay at First World Hotel, the world’s largest hotel as listed in the Guinness World Records. Created by the minds behind Asia’s leading nightclub brand Zouk, RedTail by Zouk space is designed as a venue for celebration and social carnival that appeals across all age groups – from millennials to baby boomers. The Mermaid Night on 6 July was just the start of endless parties to come with more Ladies’ Nights lined up every month.

    The party heated up from 9.00pm onwards as the ladies started streaming in to the venue thumping with the latest hits. Their first pit stop was the fun and quirky photo wall next to the Tiki Bar decorated with the mascot Xiao Hong, the red-tailed panda with rabbit ears headbands as photo props. Guests were greeted with a glass of the bar’s own concoction, RedTail Sangria and then treated to a flash lip makeover by every girl’s favourite French beauty store: Sephora. They emerged looking funky and fabulous with lips of every shade including green, gold and even black.



    The time over at the photo wall would prove fortuitous for Lim Suh Ling who won the ‘Best Photo’ award of the night as one of the two lucky winners of the night, who said “I love the open space concept here at RedTail by Zouk and the games are very entertaining and unique as well.”  Amelia Chiang who managed to stand out from the crowd to win the ‘Best Dressed’ award, said “It’s my first time at RedTail by Zouk which I find an absolutely cool space to hang out with friends. I’m excited as I’m a huge fan of Sephora as well and I didn’t expect to win.” The two winners won gift bags from Sephora bursting with the latest makeup products from the brand.

    Those who visited Redtail on 13 July for the RedTail by Zouk Beer Pong Championshipwould’ve been greeted by an unfamiliar sight: Paul Scholes and Robbie Fowler playing Giant Beer Pong. The English football legends and former players were at Resorts World Genting in conjunction with Genting Football Fever 2018 and stopped by at RedTail for a ‘Meet the Fans’ and autograph session where fans lined up with their memorabilia and jerseys.



    That was not the only highlight of the night as over 50 pairs competed for the grand prize of RM3,000 as they went head to head for the ultimate beer pong challenge during the RedTail by Zouk Beer Pong Championship, the first of many more. For those unfamiliar with the game, players attempt to throw ping pong balls across the table into an opponent’s half-filled cup of beer. If it is a hit, the opponent has to drink from the cup. The only condition to join was to order one tower of Tiger or Heineken beer to join the championship in teams of two. This was no ordinary round of beer pong as the stakes were high with RM2,000 for the runner-up and RM1,000 for the third runner up for grabs with Chua Tze Sie and Melvin Yeow emerging victorious after multiple rounds to win the cash prize. Upon winning, Chua said “This was the most fun we’ve had in ages and to win RM3,000 for playing beer pong was just the icing on the cake to make this an unforgettable night.”

    RedTail has the best games to offer that you won’t find anywhere else: Giant Pong, Electronic Beer Pong, Shots & Ladders and Battle Shots. These are some of the most popular games available at RedTail by Zouk – which also include Giant Jenga and Xbox E-Games– with the objective to get guests into a jovial party mood. For Giant Pong, attempt to hurl balls into oversized baskets, with Electronic Beer Pong being a tabletop version of the game, but with no less chaotic excitement and enthusiasm. Shots and Ladders is a drinking version of Snakes and Ladders, while Battle Shots challenges teams with a game of Battleships, featuring shots of RedTail Signature Sour Plum shots.



    A cool space highlighted by red neon lights, vibrant murals, specially commissioned graffiti art, arresting lighting and references to mascot Xiao Hong the Red Panda, the bar is a pulsating stage of fun and energy. A full array of drinks and liquid concoctions will please all guests, with some unique mixes like the Zouk-inspired sour plum shot, RedTail’s bestseller signature drink. The bar has several exciting events lined up for the month that will leave party-goers spoilt for choice.
    RedTail by Zouk is located at Level G of SkyAvenue, Resorts World Genting. Open every day from 5pm to 3am, the 4,289 sq ft space can host up to 150 guests at a time. RedTail by Zouk offers a wide selection of alcoholic and non-alcoholic drinks at its Beer bar and Tiki Bar, as well as a menu of light meals and snacks.
    -   Ends –

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    Thursday, May 24, 2018

    OPPO Strikes Again In Malaysia Along With Long Awaited R15 Pro

    9:01 AM 0
    OPPO Strikes Again In Malaysia Along With Long Awaited R15 Pro
    May 24, 2018, Kuala Lumpur—OPPO, one of the world’s leading smartphone brands have performed the return of internationally recognized OPPO R15 Pro to offer wide variety choices for esteemed O-fans Malaysia. Together with Celcom, OPPO has launched an event for brand new R15 Pro debut held at Kuala Lumpur on 24th May 2018 to mark this auspicious occasion.


    William Fang, CEO of OPPO Malaysia has mentioned, “Throughout the years, we have noticed the demand for higher spec and features like high-quality rear camera and fashionable phone appeal is getting higher, hence we bring the R15 Pro, a combination of both to this market to satisfy more variety customers’ needs. OPPO Malaysia always focuses on what young people demands and keeps in track with emerging trends around the world so we offer great improvements to meet and exceed customer’s expectations and experience.”

    He added, “Telco is a growing and promising platform for smartphone purchase in the recent years, many consumers have preferred the method by signing up with telco package.  The collaboration with our telco partners will provide consumers an alternate purchase option. Together with our telco partners, we will grow and rise to offer latest smartphone innovation and constantly improve user’s experience to the market,”


    Joining OPPO Malaysia to launch the R15 Pro, Celcom’s Chief Customer Service and Customer Experience Officer, René Werner commented during the event, “Mystery, Majestic and Magnificent is what I can describe towards the latest launch of OPPO R15 Pro and we are so honored and proudly to cooperate with OPPO R15 Pro to share part of this pursuit of excellence to all of our loyal customers. We have been impressed towards its outstanding camera feature and we reckon the R15 Pro will definitely reach consumers expectation. “

    “We have collaborated with OPPO since they first entered to Malaysia market and OPPO has been very strong and popular brand in Malaysia. They have made a lot splendid achievement such as the recent launch of F7 has topped best selling phone in Celcom stores during its first week of sales. Besides, Celcom is committed to providing variety platform for users to own smartphone featuring the latest technologies and bring the best digital experience for Malaysians. Hence this collaboration meant so much to Celcom as both of us have same goals to satisfy the communication demands of users and explore new generation technology.” he continued.


    At the price of RM2,399, OPPO R15 Pro is available to pre-order from 25th May 2018 till 31st May 2018. Customers may place their order at OPPO Concept Store, OPPO telco partner’s store Celcom or at OPPO’s chain store partners, SenHeng and SenQ. Alternatively, customers may place their order through online at OPPO Official Website or e-commerce’s partner store, which are Lazada, Shopee or 11Street Malaysia. As a gesture of appreciation, customers will be getting a limited gift from OPPO Malaysia. Note that, all the free gifts are redeemable only on 1st June 2018, the first sale day of OPPO R15 Pro. Exclusively to KLCC Flagship Store, customers may collect and purchase their R15 Pro in advance on 29th May 2018 and will also eligible for the redemption of the limited free gift on the same sales day.

    As an increasingly popular smartphone brand among young people, OPPO taps into their taste in fashion and style to design products with breathtaking appeal and this time OPPO collaborated with famed designer Karim Rashid to create two trendy colors for OPPO R15 Pro, Cosmic Purple, and Ruby Red. The Cosmic Purple and Ruby Red phones are created using an aluminum frame with more transparent glass in new gradient design, allowing light and shadow to play off with the colors whilst creating unlimited creative possibilities for users. These ethereal color designs of OPPO R15 Pro reflect both OPPO's designers and insights into what aesthetics appeal to young consumers around the globe.
     Another prominent design feature upgrade in this model is the Super Full Screen. OPPO R15 Pro boasts a unique 6.28-inch bezel-less screen that features a resolution of 2280x1080 and an aspect ratio of 19:9, a super-high screen-to-body ratio. The OPPO Super Full Screen is not only a notch display but with enhanced customized standby Multitasking functions and deep system optimizations based on its ColorOS 5.0. The narrow left and right frames can provide convenient notifications shortcuts to multiple functions and third-party apps. With gesture operations and full-screen multi-tasking, the OPPO R15 Pro offers an unparalleled screen experience.

    Ray Wong, Product Specialist of OPPO R15 Pro said, “A good performance of smartphone’s camera features and its appearance is one of major consideration for an individual before purchasing a new phone. The OPPO R15 Pro is specifically designed with not just powerful front and rear cameras but it’s trendy and aesthetic appearance will become embellishment to a personality. This mystery and sophisticated color combinations result in a more appealing design than most other phones today”.

    OPPO’s legacy of strong photography is even further enhanced in OPPO R15 Pro. The OPPO R15 continue advancing the limits of photography, by featuring not only dual rear cameras of 16MP+20MP, along with an upgraded scenario recognition based on AI-enhanced technologies, it also became the first-ever smartphone to adopt the sensor SONY IMX519 to produce outstanding depth-of-field effects, Meanwhile, OPPO R15 Pro can now accurately collect 296 feature points of a human face and support multiple cameras features such as the AI Beauty Technology and the AR Sticker. Besides, the re-invented 'Sensor-HDR' technology dramatically improves backlight Selfies and allows users to check high dynamic exposure live effects in real-time.

    When it comes to hardware, OPPO R15 Pro has focused on increasing memory and its storage space. This powerful performance smartphone is equipped with 6GB RAM and 128GB ROM, users may store 20,000+ standard size photos and enjoy any apps smoothly without lagging, In addition, the R15 Pro has the battery capacity of 3,430 mAh supported with famed VOOC Flash Charging technology. R15 Pro is now equipped with an NFC chip which can make payments more mobile and hassle-free, whether it is payment using Android Pay, bank card, or transport card.

    In the past 2 years, OPPO R series has broken selling the record in multiple markets. According to IDC, OPPO's 2017 sales grew 12% compared to 2016, further cementing its position as the No.4 smartphone maker globally. As presented to members of the press at the Beijing media briefing, OPPO attributes the continued growth to its adherence to the brand’s initial goal; making the best products for young consumers.


    At the media briefing, OPPO’s Product Manager introduced company’s view on the future experience of smartphone technology

    Fundamental to OPPO's development in 2018, OPPO is seeking to make further breakthroughs in four areas; technology innovation, brand upgrading, market distribution, and product. To reaffirm its commitment to R&D, OPPO will further set up a research institute soon that will have six research centers, to accelerate the development of key technologies. OPPO will continue to dive deeper into mature and new markets, from the optimization of local user experience to the creative product global competitiveness. 

    Early this year, OPPO announced its global R&D centers in the launch event in Japan.

    In an era of rapid change in the mobile phone industry, OPPO's transformational journey has begun. Following the media briefing theme of Gradients and Transformation, the release of the R15 series is not only the latest iteration of OPPO's product innovation strategy, but also the beginning of change as the world’s fourth-largest smartphone maker reimagines its brand for a 'post-smartphone' age.

    For more information about OPPO products, do visit:
    OPPO Official Website: http://www.oppo.com/
    OPPO Official Online Store: http://www.oppostore.com.my/
    OPPO Official Facebook Page: https://www.facebook.com/malaysiaoppo/
    # # #

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    Tuesday, April 24, 2018

    NEW Pepsi Black launches the “Futuristic Monobike” contest and invites consumers to taste and experience the future

    8:25 AM 0
    NEW Pepsi Black launches the “Futuristic Monobike” contest and invites consumers to taste and experience the future
    NEW Pepsi Black launches the “Futuristic Monobike” contest and invites consumers to taste and experience the future
    ·         Pepsi encourages consumers across the Klang Valley to taste the future and stand a chance to experience the Monobike
    ·         Pepsi collaborates with Shell to launch the “Futuristic Monobike” contest

    KUALA LUMPUR, 24 April 2018 – The world-renowned cola-flavored beverage recently debuted its newest drink, Pepsi Black. Coined as the “drink of the future”, Pepsi promises to provide consumers with a bolder taste with zero-calorie and Malaysians can now enjoy their favorite drink with uncompromised cola taste without feeling guilty.

    In line with encouraging Malaysians to Drink the Future Now, Pepsi has partnered with Shell for the “Futuristic Monobike” contest to stand a chance to win amazing prizes. From 1st April to 30th April, consumers can head down to their nearest Shell Select outlet and purchase 2 bottles of Pepsi Black PET 400ml in a single receipt, answer a simple question and send the answer to the number provided via WhatsApp, together with their details and a clear photo of the whole receipt as proof of purchase.



    Prizes up for grabs include the Pepsi Monobike each for two grand prize winners, five Macbook Air 128GB each for first prize winners, five iPhone 8 64GB each for second prize winners. That is not all, RM100 cash vouchers will also be given away to 100 consolation winners. However, each participant is allowed to win only one (1) prize throughout the whole contest period. For more information about the “Futuristic Monobike” contest, visit http://www.etikaholdings.com/contest-and-promotions.

    In addition to the exciting contest and prizes, Pepsi also wants Malaysians to ride the future while enjoying the great cola taste with no calorie. “This contest is bound to excite consumers as we want to reward them with ‘prizes of the future’ in celebration with the creation of our new and innovative cola-beverage,” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

    Pepsi fans can enjoy consuming the bolder cola taste, deliciously. “On behalf of the new unparalleled recipe and formula, we want consumers to continue to look forward to the satisfaction derived from the new Pepsi” he added.



    Additionally, to get more Malaysians to ‘taste the future’, Pepsi will be holding sampling sessions at selected universities and colleges across Klang Valley. Fans can purchase the new Pepsi PET 400ml at only RM1 to experience riding on the Pepsi Monobike.

    The institutions involved include Universiti Teknologi MARA Shah Alam, Universiti Teknologi MARA Puncak Alam, Universiti Malaya, Universiti Kebangsaan Malaysia, Universiti Putra Malaysia, International Islamic, University Malaysia, Universiti Tenaga Nasional Kajang, Universiti Tunku Abdul Rahman Sungai Long, Sunway University, Taylor’s University Lakeside, INTI University Subang, KDU Glenmarie, HELP University, UCSI University Cheras and First CUC Bandar Utama.



    To enjoy the bolder taste that Pepsi has to offer, consumers can find the new Pepsi in a variety of forms that include the can 320ml, the four-can pack (320ml), the PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

    For more information and further updates on future Pepsi campaigns please visit:

    http://www.etikaholdings.com/our-brands#Pepsi.
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    Monday, April 9, 2018

    5 Things You Need to Know About Worker Safety and Health

    8:40 PM 2
    5 Things You Need to Know About Worker Safety and Health
    Tips that can help save lives, prevent injuries and keep your loved ones at peace!

    Passing by construction sites across the city of Kuala Lumpur is a daily occurrence. While we often see workers with their hard hats on and hanging off great heights, did you know that some are not using the safety equipment properly?

    For instance, when wearing the hard hats, some workers do not have the chinstrap in place; which is strapped under the chin, where it should be. It may seem like a small detail, but the chinstrap is as important as wearing the hard hat as it is meant to keep it in place and provide the maximum protection. Not securing the hard hat correctly, for example, can lead to accidents and injuries that have been on the rise. In fact, did you know that the number of reported industrial accidents has increased by 3.05% since 2015? That number may seem little, but according to Social Security Organisation’s (SOCSO) annual report, the number of reported accidents had increased from 34,258 cases in 2015 to 35,304 cases in 2016.

    In conjunction with World Day for Safety and Health at Work, and to boost awareness around worker safety in the country, 3M Malaysia has compiled useful tips so that workers can return home safely to their loved ones:



    1.   Safety harnesses that have experienced a fall must be replaced immediately and cannot be reused
    Once a worker has experienced a fall, the safety harness is considered damaged as the energy absorbent has been used and the harness stitches might have loosened.  When this happens, the safety harness must be replaced immediately as it would have already served its purpose.

    Another factor that needs to be taken into consideration is a selection of the correct safety harness size. It’s important to choose the right fit – if it is too small or too big, the impact or the force of the fall will not be evenly distributed, resulting in injuries.  The right fit would be to feel that the harness is snug around your body.



    2.   The minimum height required to wear a safety harness starts from 2 meters
    This may come as a surprise, but if you are working any higher than two-stories, you would need a safety harness for personal protection.

    3.   Select your respirators based on the hazards you’re exposed to  
    A respirator is a form of respiratory protection which helps to reduce inhalation of small particulates such as airborne biological particles, dust, and fumes. Long-term exposure to these hazards can lead to occupational lung diseases.

    There are different types of respirators based on the hazards a worker is exposed to. For example, those involved in tasks such as sawing, hacking floors, and preparing powdery chemicals will require an N95 filter respirator which filters out 95% of dust particles. Similarly, it can also be used by the general public in cases when there is an outbreak such as H1N1 or haze. In fact, motorcyclists can wear this too to restrict inhaling dust from the roads.

    Don’t assume that sawing wood for your DIY project is harmless, as exposure to wood dust has been associated with health issues due to the natural chemicals in the wood, or substances in the wood such as bacteria, molds, or fungi. Wood dust is considered carcinogenic to humans (Group 1) according to the International Agency for Research on Cancer (IARC). IARC states that wood dust causes cancer of the nasal cavity (nose area) and paranasal sinuses (spaces in and around the nasal cavity) and of the nasopharynx (upper part of the throat, behind the nose). Wood dust is also associated with toxic effects, irritation of the eyes, nose, and throat, and decreased lung capacity and allergic reactions.¹

    A reusable respirator which comes with cartridges is needed if exposed to other hazards such as chemical fumes or vapor from the paint. It is important to note that the respirators would need to be replaced once the wearer experiences resistance in breathing or the respirator is soiled.


    4.   Protecting your hearing is just as important
    Hearing protection such as earplugs and ear muffs should be used when the noise level is at 85db, as per Factory and Machinery Act, FMA Noise Regulation (1989). For example, one can experience this level of noise from using a chainsaw, walking nearby a construction site, attending concerts and even at a shopping complex on a busy day!

    It may seem mundane but the impact of not using proper hearing protection may cause noise-induced hearing loss, tinnitus and so on. In general, 3M Malaysia recommends reducing the Noise Reduction Rating (NRR) by 50% for estimating the amount of noise reduction required, in line with current industry practice.


    5.   Always check the PPE (Personal Protection Equipment) expiry date
    Different PPE products have specific shelf and service life. For example, service life for respirators is subject to time of exposure, the concentration of hazard, toxicity, and breathing rate. Depending on the manufacturer, the shelf life for some products such as respirator cartridges and hard hats are 5 years from the manufacturing date.

    Meanwhile, the shelf life for hearing protective devices (earplugs and earmuffs) can range in between 3 to 5 years, subject to different design material. Both employers and workers should always refer to the packaging of the PPE for the relevant shelf life to ensure the quality of the equipment and worker safety.

    It is important for employers to place a strong emphasis on worker safety to protect their employees. This can be done through training, educating their employees, as well as ensuring that adequate PPE is used so that everyone can go back to their loved ones each day. 

    3M is committed in the continual research and development of products and solutions which preserves the livelihood of Malaysians and offers a wide array of PPE that are designed with a high emphasis on functionality, comfort, and quality in mind.

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