:: CLASSIC LEMONADE ::: pepsi
    • Showing posts with label pepsi. Show all posts
    Showing posts with label pepsi. Show all posts

    Friday, July 27, 2018

    Pepsi sets to thrill movie enthusiasts with the taste from the future

    9:57 AM 0
    Pepsi sets to thrill movie enthusiasts with the taste from the future

    KUALA LUMPUR, 27 July 2018 – Pepsi, the world-renowned cola-flavored beverage made to quench your thirst is giving Malaysians more reasons to head over to the movies. Movie enthusiasts will now be able to enjoy the thrills of the latest action-packed blockbusters or horror scream fests alongside the new Pepsi that has an exhilarating bold taste with no calories, and is now available at TGV Cinema outlets nationwide.



    The new Pepsi provides movie lovers with a healthier beverage option to enjoy with their preferred snacks. Coined as the “drink from the future”, the new Pepsi was introduced earlier in the year with Malaysians enjoying its bold taste with no calorie. Since then, it has become the drink of choice for those wanting to enjoy their favorite cola brand Pepsi without the guilt but with the same thirst-quenching satisfaction derived from the bold taste of Pepsi.



    “We are excited to bring the futuristic taste of Pepsi to movie lovers at TGV Cinemas across Malaysia. We know that apart from snacking on popcorn, having the right beverage that not only refreshes, but adds a level of exhilaration to your taste buds is important for an enjoyable movie experience. The new Pepsi promises to offers all Malaysians a guilt-free and tantalizing cola taste with every sip!”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.



    “As a beverage provider of choice and long-standing partner with TGV Cinemas, we are pleased to further enhance our product offerings through the new Pepsi. Consumers can now enjoy the drink alongside their combo choices, or on an ala carte basis to taste and experience the future.” added Santharuban.

    To ensure that everyone gets to taste the future, Malaysians can look forward to some of the engagement activation that has been planned such as the new Pepsi interactive chillers at selected 7-Eleven locations and interactive vending machines at selected MRT stations for a zero-calorie carbonated beverage with bolder taste during a hot day.



    Consumers can also find the new Pepsi in a variety of forms that include the can 320ml, four-can pack (320ml), PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

    For more information and further updates on future Pepsi campaigns please visit:
    http://www.etikaholdings.com/our-brands#Pepsi.

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    Tuesday, April 24, 2018

    NEW Pepsi Black launches the “Futuristic Monobike” contest and invites consumers to taste and experience the future

    8:25 AM 0
    NEW Pepsi Black launches the “Futuristic Monobike” contest and invites consumers to taste and experience the future
    NEW Pepsi Black launches the “Futuristic Monobike” contest and invites consumers to taste and experience the future
    ·         Pepsi encourages consumers across the Klang Valley to taste the future and stand a chance to experience the Monobike
    ·         Pepsi collaborates with Shell to launch the “Futuristic Monobike” contest

    KUALA LUMPUR, 24 April 2018 – The world-renowned cola-flavored beverage recently debuted its newest drink, Pepsi Black. Coined as the “drink of the future”, Pepsi promises to provide consumers with a bolder taste with zero-calorie and Malaysians can now enjoy their favorite drink with uncompromised cola taste without feeling guilty.

    In line with encouraging Malaysians to Drink the Future Now, Pepsi has partnered with Shell for the “Futuristic Monobike” contest to stand a chance to win amazing prizes. From 1st April to 30th April, consumers can head down to their nearest Shell Select outlet and purchase 2 bottles of Pepsi Black PET 400ml in a single receipt, answer a simple question and send the answer to the number provided via WhatsApp, together with their details and a clear photo of the whole receipt as proof of purchase.



    Prizes up for grabs include the Pepsi Monobike each for two grand prize winners, five Macbook Air 128GB each for first prize winners, five iPhone 8 64GB each for second prize winners. That is not all, RM100 cash vouchers will also be given away to 100 consolation winners. However, each participant is allowed to win only one (1) prize throughout the whole contest period. For more information about the “Futuristic Monobike” contest, visit http://www.etikaholdings.com/contest-and-promotions.

    In addition to the exciting contest and prizes, Pepsi also wants Malaysians to ride the future while enjoying the great cola taste with no calorie. “This contest is bound to excite consumers as we want to reward them with ‘prizes of the future’ in celebration with the creation of our new and innovative cola-beverage,” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

    Pepsi fans can enjoy consuming the bolder cola taste, deliciously. “On behalf of the new unparalleled recipe and formula, we want consumers to continue to look forward to the satisfaction derived from the new Pepsi” he added.



    Additionally, to get more Malaysians to ‘taste the future’, Pepsi will be holding sampling sessions at selected universities and colleges across Klang Valley. Fans can purchase the new Pepsi PET 400ml at only RM1 to experience riding on the Pepsi Monobike.

    The institutions involved include Universiti Teknologi MARA Shah Alam, Universiti Teknologi MARA Puncak Alam, Universiti Malaya, Universiti Kebangsaan Malaysia, Universiti Putra Malaysia, International Islamic, University Malaysia, Universiti Tenaga Nasional Kajang, Universiti Tunku Abdul Rahman Sungai Long, Sunway University, Taylor’s University Lakeside, INTI University Subang, KDU Glenmarie, HELP University, UCSI University Cheras and First CUC Bandar Utama.



    To enjoy the bolder taste that Pepsi has to offer, consumers can find the new Pepsi in a variety of forms that include the can 320ml, the four-can pack (320ml), the PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

    For more information and further updates on future Pepsi campaigns please visit:

    http://www.etikaholdings.com/our-brands#Pepsi.
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    Tuesday, March 27, 2018

    Pepsi introduces the drink from the future – NEW Pepsi Black promises a bolder taste with no calorie

    11:37 PM 1
    Pepsi introduces the drink from the future – NEW Pepsi Black promises a bolder taste with no calorie
    ·         Consumers can now experience their favorite calorie-free cola, guilt-free
    ·         The new drink promises to give the bold taste that Pepsi fans love



    KUALA LUMPUR, 28 March 2018 – Pepsi, the world-renowned cola-flavored beverage made to quench your thirst, announces a NEW cola. The new Pepsi promises to bring the future to Malaysians today by providing a zero-calorie product without compromising on the bold cola taste. This means that consumers can continue to enjoy their favorite cola brand Pepsi without having the guilt as they will be consuming a no calorie drink.

    This innovative product and exciting beverage of the future, which is now available at all retailers and outlets across the nation, is built on consumers’ changing sentiments towards the consumption of flavored carbonated soft drinks. More consumers are becoming health conscious seeking for healthier beverage option but still look forward to the satisfaction derived from the bold taste of Pepsi. The new Pepsi checks all the boxes in that it will not compromise on taste at all and will maintain the exact flavor.



    Indeed, Pepsi wants all Malaysians to Drink the Future Now, the new campaign tagline coined to represent how Pepsi really is the taste from the future. “Advances in research and technology has allowed for the creation of an unparalleled recipe and formula that keeps Pepsi delicious, providing a future where consumers can experience great cola taste with no calorie,” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

    The new Pepsi has also received the Healthier Choice approval that is granted by the Malaysian Ministry of Health. The Healthier Choice Logo (HCL) allows for consumers to make informed choices and in particular the right food decisions. This is especially important as consumers need to be educated and facilitated in selecting healthier options of food and drinks.

    As part of the exciting new launch, Etika has erected a huge outdoor display that will alert Pepsi fans of the new Pepsi availability. Located on Wisma Damansara along Jalan Semantan, the outdoor display, attached with a countdown timer, will feature a descending chiller that will be lowered a few meters each day until 30 March 2018. The countdown timer and chiller will be visible and begin seven days before launch from 23 March onwards. In the chiller are bottles of Pepsi, made to signify how the highly anticipated, futuristic product variant will soon reach consumers in Malaysia.



    Once the countdown reaches zero, an exciting lineup of activities will take place at Wisma Damansara where consumers and Pepsi fans will be delighted with various fun and interactive games. There will also be ample opportunity to try out the new Pepsi and experience the true bold taste of cola as the drink from the future will be lowered alongside the chiller on the billboard.  Consumers are encouraged to have the first of the product and join in the fun on 30 March.

    Consumers can find the new Pepsi in a variety of forms that include the can 320ml, the four-can pack (320ml), the PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

    For more information and further updates on future Pepsi campaigns please visit:
    http://www.etikaholdings.com/our-brands#Pepsi.



    One of Malaysia's leading drink distributors, Etika Sdn Bhd is a wholly owned subsidiary of Asahi Group Holdings Ltd., Japan and the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo's global brands such as Pepsi, Sting, Evervess, Revive Isotonic, 7UP, Tropicana, Mirinda, Lipton Ice Tea, Mountain Dew, Gatorade and MUG, as well as its own range of products which include Chill, Kickapoo, WONDA Coffee, Goodday Milk, Calpis, Dairy Champ and Bleu.
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