NEW Pepsi Black launches the “Futuristic Monobike” contest and invites consumers to taste and experience the future

NEW Pepsi Black launches the “Futuristic Monobike” contest and invites consumers to taste and experience the future

·         Pepsi encourages consumers across the Klang Valley to taste the future and stand a chance to experience the Monobike

·         Pepsi collaborates with Shell to launch the “Futuristic Monobike” contest

KUALA LUMPUR, 24 April 2018 – The world-renowned cola-flavored beverage recently debuted its newest drink, Pepsi Black. Coined as the “drink of the future”, Pepsi promises to provide consumers with a bolder taste with zero-calorie and Malaysians can now enjoy their favorite drink with uncompromised cola taste without feeling guilty.

In line with encouraging Malaysians to Drink the Future Now, Pepsi has partnered with Shell for the “Futuristic Monobike” contest to stand a chance to win amazing prizes. From 1^st April to 30^th April, consumers can head down to their nearest Shell Select outlet and purchase 2 bottles of Pepsi Black PET 400ml in a single receipt, answer a simple question and send the answer to the number provided via WhatsApp, together with their details and a clear photo of the whole receipt as proof of purchase.

Prizes up for grabs include the Pepsi Monobike each for two grand prize winners, five Macbook Air 128GB each for first prize winners, five iPhone 8 64GB each for second prize winners. That is not all, RM100 cash vouchers will also be given away to 100 consolation winners. However, each participant is allowed to win only one (1) prize throughout the whole contest period. For more information about the “Futuristic Monobike” contest, visit http://www.etikaholdings.com/contest-and-promotions.

In addition to the exciting contest and prizes, Pepsi also wants Malaysians to ride the future while enjoying the great cola taste with no calorie. “This contest is bound to excite consumers as we want to reward them with ‘prizes of the future’ in celebration with the creation of our new and innovative cola-beverage,” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

Pepsi fans can enjoy consuming the bolder cola taste, deliciously. “On behalf of the new unparalleled recipe and formula, we want consumers to continue to look forward to the satisfaction derived from the new Pepsi” he added.

Additionally, to get more Malaysians to ‘taste the future’, Pepsi will be holding sampling sessions at selected universities and colleges across Klang Valley. Fans can purchase the new Pepsi PET 400ml at only RM1 to experience riding on the Pepsi Monobike.

The institutions involved include Universiti Teknologi MARA Shah Alam, Universiti Teknologi MARA Puncak Alam, Universiti Malaya, Universiti Kebangsaan Malaysia, Universiti Putra Malaysia, International Islamic, University Malaysia, Universiti Tenaga Nasional Kajang, Universiti Tunku Abdul Rahman Sungai Long, Sunway University, Taylor’s University Lakeside, INTI University Subang, KDU Glenmarie, HELP University, UCSI University Cheras and First CUC Bandar Utama.

To enjoy the bolder taste that Pepsi has to offer, consumers can find the new Pepsi in a variety of forms that include the can 320ml, the four-can pack (320ml), the PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

For more information and further updates on future Pepsi campaigns please visit:

http://www.etikaholdings.com/our-brands#Pepsi.