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Friday, July 27, 2018

Pfizer launched H4RDNESS MATTERS Campaign to shed light upon growing prevalence of erectile dysfunction in younger men

10:14 AM 0
Pfizer launched H4RDNESS MATTERS Campaign to shed light upon growing prevalence of erectile dysfunction in younger men

Erectile dysfunction (ED) affects one in five Malaysian men[i] and is listed as one of the most common sexual health problems in Malaysia. While ED is commonly viewed as a condition of older men, research has shown that one out of four men who seeks medical care for ED is younger than 40 years[ii]. The condition is becoming increasingly more common in younger men with about 30% of the population is expected to be living with undiagnosed ED[iii].

Regardless of age, ED often tops the list of sexual health problems that many men find embarrassing to discuss and often viewed as a taboo topic. To men their masculinity is threatened, and ego comes into play whenever talking about ED, which contributes to the low prevalence rate and non-medical seeking behavior of Asian males with respect to men’s health[iv].



This July, in addressing increasing incidence of ED in men younger than 40 years, Pfizer has shifted away from traditional approach that center topic on the medical aspect of ED and launched the H4RDNESS MATTERS campaign offering sleek, and tongue-in-cheek approach to help men open up to the ‘manly’ topic. The initiative aims to break the social stigma around men’s sexual health by creating opportunities for open conversation among younger male population with healthcare professionals.

Employing a talk show format, Malaysian favorite stand-up comedian – Dr. Jason Leong hosted the campaign launch entitled “H4RD TALK: In Bed with Dr. Jason Leong” to dissect  issues of ED among Malaysian with the audience in a fun and non-threatening environment to cast a light upon the importance of H4RDNESS in men’s sexual health. The talk show also brought together special guests from various expertise to spice up the topic – with a consultant urologist and a clinical sexologist sharing the stage addressing matter of the h4rdness.



H4RDNESS MATTERS for a healthy sexual life. According to the Erection Hardness Score (EHS), Grade 4 H4RDNESS is the optimal erection that men should strive to achieve to enjoy sex thoroughly and satisfy their partners where the penis is completely hard and rigid. Levels of sex satisfaction is strongly associated with erection H4RDNES[v]. Study showed that satisfaction with sex was significantly greater for men and women with partners who experienced Grade 4 compared to those who achieved Grade 3 of erection H4RDNESS[vi]. Additionally, men with a lower EHS grade or suboptimal erections experienced significantly lower levels of satisfaction with all aspects of the sexual experience, compared with men with Grade 4 or optimal H4RDNESS erectionv.

Other than affecting sexual function, ED can often be the symptom of underlying and serious medical causes that require attention and treatment. “While many view ED as only a sexual health problem, ED is often associated with other comorbid conditions including cardiovascular disease, hypertension, diabetes, lower urinary tract symptoms (LUTS) and depression, many of which have a number of the same vascular risk factors[vii]. Study has even proven that ED is a strong indicator of premature mortality as men with ED had a 70% increased risk of early death[viii], which is why it is important that men who suffer from ED come forward to receive diagnosis and treatment early,” said Prof. George Lee, PhD Consultant Urologist from Gleneagles Hospital Kuala Lumpur.



Dr. Martha Tara Lee, a clinical sexologist and founder of Eros Coaching said that opening the lines of communication around ED can be challenging but it is crucial that men do not shut their sex partners out while dealing with ED. “Discussing with your spouse or partner about ED may be awkward at first, but chances are it won’t be a shock to them. It is never easy to initiate the conversations around ED, men are reluctant to admit he can’t get a hard-on, but not discussing about it can inflict devastating damage on a relationship,” she explained. 

Together with communication, intimacy plays an important part in a sexual and healthy relationship. ED can rob the intimacy between couples when men experience low sexual self-confidence as a result of their erection problems[ix]. Changes in ED patients’ sexual behavior is then often mistakenly interpreted by woman that her partner is having an affair or no longer sexually attractive to them[x]. “When going through ED, couples should be open-minded about keeping the intimacy alive in a relationship while trying to overcome ED,” said Dr. Martha Tara Lee.



Despite many educational and outreach initiatives, ED is still a taboo subject in Malaysia that many men are uncomfortable to talk about openly. Prof. George Lee, PhD added “as ED could indicate future cardiovascular issues, discussing about the subject is merely a process of treating the symptom and reduce severe health risks. Especially among younger men today, they need to understand that ED is not a natural part of ageing and with the stressful lifestyle a lot of urban male are leading, ED is a common phenomenal. Although ED’s frequency does increase with age, it is treatable with medication or by making healthy lifestyle choices such as exercising, curbing alcohol consumption, stopping smoking and changing eating habits. ED does not signal doom for men, their partners or their relationships.”



Men suffering from ED should also refrain from self-medicating with uncertified solutions or rely on information from the internet just so you can avoid the discussion with your healthcare professional. “One of the issues in evaluating patients today is patients often may have self-diagnosed and self-medicated based on the information that they obtained prior to seeing a healthcare professional[xi]. This is dangerous because a lot of the information you receive on the internet are not all reliable or medications you obtain through unscrupulous sources contain uncertified or perilous active ingredients,” he explained.

During the H4RD Talk event, Pfizer Malaysia revealed three visuals under the HARDNESS MATTERS campaign, characterized by ideals of manliness to fuel men’s desire to rise above flaccid situations and regain their confidence in bed. These visuals are inspired by relatable iconic heroes that boys from every strata grew up idolizing for their masculine traits. As part of the campaign initiative, Pfizer has also launched “THE H4RDEST QUIZ”, a thematic online quiz to engage the public with fun, tongue-in-cheek shareable contents for them to learn more about sexual health and to encourage men to discuss openly about the subject. THE H4RDEST QUIZ is available at https://www.menshealth.com.my/.

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[i] The Malaysian Times. (2017, September 8). Helping men with erectile dysfunction. Retrieved from http://www.themalaysiantimes.com.my/helping-men-erectile-dysfunction/
[ii] Rastrelli, G., & Maggi, M. (2017). Erectile dysfunction in fit and healthy young men: psychological or pathological? Translational Andrology and Urology, 6(1), 79-90. doi:10.21037/tau.2016.09.06
[iii] Nguyen, H. M., Gabrielson, A. T., & Hellstrom, W. J. (2017). Erectile Dysfunction in Young Men—A Review of the Prevalence and Risk Factors. Sexual Medicine Reviews, 5(4), 508-520. Retrieved from http://sci-hub.tw/10.1016/j.sxmr.2017.05.004
[iv] Ho, C. C., Singam, P., Hong, G. E., & Zainuddin, Z. M. (2011). Male sexual dysfunction in Asia. Asian Journal of Andrology, 13(4), 537-542. doi:10.1038/aja.2010.135
[v] Cappelleri, J. C., & Stecher, V. J. (2008). An assessment of patient-reported outcomes for men with erectile dysfunction: Pfizer's perspective. International Journal of Impotence Research, 20(4), 343-357. Retrieved from http://sci-hub.tw/10.1038/ijir.2008.8
[vi] Dean, J., Shechter, A., Vertkin, A., Weiss, P., Yaman, O., Hodik, M., & Ginovker, A. (2013). Sexual Health and Overall Wellness (SHOW) survey in men and women in selected European and Middle Eastern countries. Journal of International Medical Research, 41(2), 482-492. Retrieved from http://sci-hub.tw/10.1177/0300060513476429
[vii] Hackett, G. (2009). The burden and extent of comorbid conditions in patients with erectile dysfunction. International Journal of Clinical Practice, 63(8), 1205-1213. Retrieved from http://sci-hub.tw/10.1111/j.1742-1241.2009.02088.x
[viii] Loprinzi, P. D., & Nooe, A. (2015). Erectile Dysfunction and Mortality in a National Prospective Cohort Study. The Journal of Sexual Medicine, 12(11), 2130-2133. Retrieved from http://sci-hub.tw/10.1111/jsm.13032
[ix] Dimeo, Patrick. (2007). Psychosocial and relationship issues in men with erectile dysfunction. Urologic nursing. 26. 442-6, 453; quiz 447.
[x] Li, H., Gao, T., & Wang, R. (2016). The role of the sexual partner in managing erectile dysfunction. Nature Reviews Urology, 13(3), 168-177. Retrieved from http://sci-hub.tw/10.1038/nrurol.2015.315
[xi] Reed-Maldonado, A. B., & Lue, T. F. (2016). A syndrome of erectile dysfunction in young men? Translational Andrology and Urology, 5(2), 228-234. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4837321/

Pepsi sets to thrill movie enthusiasts with the taste from the future

9:57 AM 0
Pepsi sets to thrill movie enthusiasts with the taste from the future

KUALA LUMPUR, 27 July 2018 – Pepsi, the world-renowned cola-flavored beverage made to quench your thirst is giving Malaysians more reasons to head over to the movies. Movie enthusiasts will now be able to enjoy the thrills of the latest action-packed blockbusters or horror scream fests alongside the new Pepsi that has an exhilarating bold taste with no calories, and is now available at TGV Cinema outlets nationwide.



The new Pepsi provides movie lovers with a healthier beverage option to enjoy with their preferred snacks. Coined as the “drink from the future”, the new Pepsi was introduced earlier in the year with Malaysians enjoying its bold taste with no calorie. Since then, it has become the drink of choice for those wanting to enjoy their favorite cola brand Pepsi without the guilt but with the same thirst-quenching satisfaction derived from the bold taste of Pepsi.



“We are excited to bring the futuristic taste of Pepsi to movie lovers at TGV Cinemas across Malaysia. We know that apart from snacking on popcorn, having the right beverage that not only refreshes, but adds a level of exhilaration to your taste buds is important for an enjoyable movie experience. The new Pepsi promises to offers all Malaysians a guilt-free and tantalizing cola taste with every sip!”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.



“As a beverage provider of choice and long-standing partner with TGV Cinemas, we are pleased to further enhance our product offerings through the new Pepsi. Consumers can now enjoy the drink alongside their combo choices, or on an ala carte basis to taste and experience the future.” added Santharuban.

To ensure that everyone gets to taste the future, Malaysians can look forward to some of the engagement activation that has been planned such as the new Pepsi interactive chillers at selected 7-Eleven locations and interactive vending machines at selected MRT stations for a zero-calorie carbonated beverage with bolder taste during a hot day.



Consumers can also find the new Pepsi in a variety of forms that include the can 320ml, four-can pack (320ml), PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

For more information and further updates on future Pepsi campaigns please visit:

Monday, July 23, 2018

Herbalife Nutrition Mobilizes Its Breakfast Troopers in 185 Locations across Malaysia to Champion Healthy Breakfast

9:14 PM 0
 Herbalife Nutrition Mobilizes Its Breakfast Troopers in 185 Locations across Malaysia to Champion Healthy Breakfast

Kuala Lumpur, July 18, 2018 – As a premier global nutrition company whose purpose is to make the world healthier and happier, Herbalife Nutrition mobilized 1,134 people to serve as Herbalife Nutrition Breakfast Troopers (Troopers) at 185 locations across Malaysia to promote the concept of healthy breakfast.  

Each location saw the Troopers reaching out to members of the public, giving them tips and pointers on the importance of eating a healthy breakfast. The crowd was also informed of the types of nutrition necessary for maintaining a healthy weight in order to live a healthy and happy life. As part of the event, the Troopers handed out samples of Herbalife Nutrition Formula 1 Nutritious Mixed Soy Protein Drink to the public.



This nation-wide event follows recent findings from Herbalife Nutrition Asia Pacific Healthy Breakfast Survey, conducted in February this year with more than 5,500 respondents across 11 markets including 500 Malaysians. The results revealed that Malaysians tend to load up on food rich in carbohydrates and fats for breakfast, instead of the recommended protein.

“Based on the findings from our Asia Pacific Healthy Breakfast Survey, we realized that it is important for us to educate and create awareness among Malaysians on the importance of a healthy and nutrition-balanced breakfast. Joining forces with our passionate independent members, who served  as Troopers at 185 locations throughout the country, we aspire to engage a large number of people and let them know that a good breakfast is how you start the day right,” said Steven Chin, General Manager/ Director of Herbalife Nutrition, Malaysia.
He added, “As proponents of embracing a healthy active lifestyle, we embarked on our ‘Healthy Breakfast Campaign’ earlier in the year. We hope that with the mobilization of the Herbalife Nutrition Breakfast Troopers, we will be able to make a positive change in the way people look at their nutrition and calorie intake. Through balanced nutrition and leading a healthy, active lifestyle, we will certainly be a happier and healthier Malaysia.”



According to the Herbalife Nutrition Philosophy, the calorie intake for every meal should be made up of 40 per cent carbohydrates, 30 per cent protein and 30 per cent fats, along with 25 grams of fiber and eight glasses of water daily to promote overall well-being. Equipped with knowledge of this optimum combination, Malaysians can make better food choices, and indeed live healthier, happier lives.

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About Herbalife Nutrition
Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition - changing people's lives with great nutrition products and programs - since 1980. Together with our Herbalife Nutrition independent members, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent member, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.



Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through its independent members in more than 90 countries.

Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.
Herbalife Nutrition has over 8,300 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately US$4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.

Electronic Beer Pong and lip makeovers made for fantastic nights

9:03 PM 0
Electronic Beer Pong and lip makeovers made for fantastic nights

Genting Highlands, 20th July 2018 – July has been filled with exciting events at RedTail by Zouk and they have no plans to stop. Dressed to the nines, 60 lucky winners came up to Resorts World Genting to party in the clouds for a fun filled Mermaid Night at RedTail by Zouk, Asia’s ultimate gaming bar. They were also treated to one night’s stay at First World Hotel, the world’s largest hotel as listed in the Guinness World Records. Created by the minds behind Asia’s leading nightclub brand Zouk, RedTail by Zouk space is designed as a venue for celebration and social carnival that appeals across all age groups – from millennials to baby boomers. The Mermaid Night on 6 July was just the start of endless parties to come with more Ladies’ Nights lined up every month.

The party heated up from 9.00pm onwards as the ladies started streaming in to the venue thumping with the latest hits. Their first pit stop was the fun and quirky photo wall next to the Tiki Bar decorated with the mascot Xiao Hong, the red-tailed panda with rabbit ears headbands as photo props. Guests were greeted with a glass of the bar’s own concoction, RedTail Sangria and then treated to a flash lip makeover by every girl’s favourite French beauty store: Sephora. They emerged looking funky and fabulous with lips of every shade including green, gold and even black.



The time over at the photo wall would prove fortuitous for Lim Suh Ling who won the ‘Best Photo’ award of the night as one of the two lucky winners of the night, who said “I love the open space concept here at RedTail by Zouk and the games are very entertaining and unique as well.”  Amelia Chiang who managed to stand out from the crowd to win the ‘Best Dressed’ award, said “It’s my first time at RedTail by Zouk which I find an absolutely cool space to hang out with friends. I’m excited as I’m a huge fan of Sephora as well and I didn’t expect to win.” The two winners won gift bags from Sephora bursting with the latest makeup products from the brand.

Those who visited Redtail on 13 July for the RedTail by Zouk Beer Pong Championshipwould’ve been greeted by an unfamiliar sight: Paul Scholes and Robbie Fowler playing Giant Beer Pong. The English football legends and former players were at Resorts World Genting in conjunction with Genting Football Fever 2018 and stopped by at RedTail for a ‘Meet the Fans’ and autograph session where fans lined up with their memorabilia and jerseys.



That was not the only highlight of the night as over 50 pairs competed for the grand prize of RM3,000 as they went head to head for the ultimate beer pong challenge during the RedTail by Zouk Beer Pong Championship, the first of many more. For those unfamiliar with the game, players attempt to throw ping pong balls across the table into an opponent’s half-filled cup of beer. If it is a hit, the opponent has to drink from the cup. The only condition to join was to order one tower of Tiger or Heineken beer to join the championship in teams of two. This was no ordinary round of beer pong as the stakes were high with RM2,000 for the runner-up and RM1,000 for the third runner up for grabs with Chua Tze Sie and Melvin Yeow emerging victorious after multiple rounds to win the cash prize. Upon winning, Chua said “This was the most fun we’ve had in ages and to win RM3,000 for playing beer pong was just the icing on the cake to make this an unforgettable night.”

RedTail has the best games to offer that you won’t find anywhere else: Giant Pong, Electronic Beer Pong, Shots & Ladders and Battle Shots. These are some of the most popular games available at RedTail by Zouk – which also include Giant Jenga and Xbox E-Games– with the objective to get guests into a jovial party mood. For Giant Pong, attempt to hurl balls into oversized baskets, with Electronic Beer Pong being a tabletop version of the game, but with no less chaotic excitement and enthusiasm. Shots and Ladders is a drinking version of Snakes and Ladders, while Battle Shots challenges teams with a game of Battleships, featuring shots of RedTail Signature Sour Plum shots.



A cool space highlighted by red neon lights, vibrant murals, specially commissioned graffiti art, arresting lighting and references to mascot Xiao Hong the Red Panda, the bar is a pulsating stage of fun and energy. A full array of drinks and liquid concoctions will please all guests, with some unique mixes like the Zouk-inspired sour plum shot, RedTail’s bestseller signature drink. The bar has several exciting events lined up for the month that will leave party-goers spoilt for choice.
RedTail by Zouk is located at Level G of SkyAvenue, Resorts World Genting. Open every day from 5pm to 3am, the 4,289 sq ft space can host up to 150 guests at a time. RedTail by Zouk offers a wide selection of alcoholic and non-alcoholic drinks at its Beer bar and Tiki Bar, as well as a menu of light meals and snacks.
-   Ends –

GOODDAY MILK BRINGS BACK GOODNESS THROUGH ITS ANNUAL MILK FESTIVAL

8:56 PM 0
GOODDAY MILK BRINGS BACK GOODNESS THROUGH ITS ANNUAL MILK FESTIVAL

KUALA LUMPUR, JULY 24 – Be delighted as Goodday Milk brings back its annual festival, Goodday Milk Fest 2018. The celebration will be a special one this year as Goodday Milk is hitting another remarkable milestone – 50 years of sweeping Malaysian households with its milky goodness!

As part of this auspicious celebration, Goodday Milk wants to thank Malaysian consumers for their 50 years of continuous support once again through a series of amazing deals, a radio contest and a slew of promotional activities. Adding on to the excitement, Goodday Milk has recently introduced a new variant that will surely tantalise consumers’ taste buds – Goodday UHT Kurma Milk. Formulated with real kurma extract, the new variant shares the same goodness that milk has to offer paired with the delicious taste of Kurma.



To help spread the festive cheer around its 50th anniversary celebrations, from 24 to 28 July, 7-Eleven will be offering one pack of Goodday UHT Milk 250ml for RM1.50 excluding Goodday Charge. This promotion is valid across all 7-Eleven stores nationwide. During the same period, Shell Select will also be having a promotion at participating stores nationwide with the offer of getting one pack of Goodday UHT Milk 250ml for free with every purchase of two packs of Goodday UHT Milk 250ml.

To further ramp up the excitement, PETRONAS Kedai Mesra will also be holding a six-day SMS contest from 24 to 29 July where five lucky winners stand a chance to walk away with RM1,000 worth of free fuel a day. Thus, a total of RM30,000 worth of free fuel will be up for grabs! All participants need to do is to purchase any two packs of Goodday UHT Milk 250ml at participating PETRONAS Kedai Mesra outlets nationwide, submit their entries and receipt details to the number provided via SMS, together with their name as per IC and IC number, and retain the original receipt as proof of purchase. Winners will be announced on the Goodday Milk Malaysia Facebook page.

On top of that, there’s still more milky goodness to share as myNEWS.com will be having a promotion of purchasing two packs of Goodday UHT Milk 250ml for RM3 from the 24 to 29 July, while 99 Speedmart across Peninsular Malaysia is offering one pack of Goodday UHT Milk 1L at RM4.49 from the 24 July to 1 August. For movie enthusiasts, there is now more reasons to watch the latest blockbuster at TGV Cinemas nationwide. From 24 to 29 July, cinema buffs can purchase 1 large Popcorn Combo and add on 1 pack of Goodday Charge UHT Milk 250ml for RM1.90.



To spread even more milky joy with all Malaysians, Mix FM will be hosting the Goodday Milk Fest ‘Maths-for-Cash’ contest with a pool of over RM45,000 cash prizes up for grabs. Running for four days from 24 to 27 July, listeners can tune in to try this exciting hourly challenge from 9AM – 7PM, to answer fun math questions about Gooday Milk Fest’s promotional offers!

“Over the last 50 years, Goodday Milk has been no stranger in Malaysian households. We’ve been privileged enough to share the goodness of our products along with their beneficial health and nutritional properties with consumers. We couldn’t have done it without the support that our loyal consumers have given us throughout the years and hope that it will continue”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.



“The Goodday Milk Fest 2018 in conjunction with Goodday Milk’s 50th anniversary is an occasion close to our hearts, here at Etika. We want everyone to indulge in our exclusive and exciting milk offerings throughout the event along with our latest delectable variant, Goodday UHT Kurma Milk”, he added.

Introduced locally in 1968, Goodday Milk offers products that are rich in protein, calcium and vitamins A, D, B2 and B6 to complement a healthy diet and balanced lifestyle. Indeed, Goodday Milk has been actively spreading goodness across the nation through its existing variants in both Pasteurised and UHT forms.

For more information, please visit www.facebook.com/gooddaymilkmalaysia.

Goodday Milk has been a favourite in Malaysia since 1968 and it is the country’s No.1 Pasteurized Fresh Milk in the Liquid Milk Segment today. Manufactured by Etika Dairies and distributed locally by Etika Sdn Bhd, Goodday Milk is bursting with freshness and packed with protein, calcium and vitamins to complement a healthy diet and balanced lifestyle. It is currently available in a variety of variants such as Full Cream Milk, Fresh Milk, Low Fat Milk and Chocolate Flavoured Milk in pasteurized form as well as Full Cream Milk, Low Fat Milk, Chocolate Flavoured Milk, Strawberry Flavoured Milk, Honey Flavoured Milk, Green Tea Flavoured Milk, Kurma Flavoured Milk and Goodday Charge in UHT form.  


One of Malaysia's leading drink distributors, Etika Sdn Bhd is a wholly owned subsidiary of Asahi Group Holdings Ltd., Japan and the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo's global brands such as Pepsi, Sting, Evervess, Revive Isotonic, 7UP, Tropicana, Mirinda, Lipton Ice Tea, Mountain Dew, Gatorade and MUG, as well as its own range of products which include Chill, Kickapoo, WONDA Coffee, Goodday Milk, Calpis, Dairy Champ and Bleu.
Media Contacts:
LEWIS
Sofia Abdul Hamid
03 2716 5820
Anoushka Bhar
03 2716 5818
Etika Sdn Bhd
Joyce Lim
012 387 8873
Stephanie Cheah
012 659 9073

Wednesday, June 20, 2018

MALAYSIA’S FAVOURITE MILK BRAND INTRODUCES A DELIGHTFUL NEW VARIANT

5:36 AM 0
MALAYSIA’S FAVOURITE MILK BRAND INTRODUCES A DELIGHTFUL NEW VARIANT
KUALA LUMPUR, JUNE 18 – This Raya, Goodday Milk is sweeping Malaysian households once again with the goodness of its new milk variant. Being one of the fastest growing variants in the milk category, Kurma is well loved by Malaysians and is especially significant during the Raya period.

The launch of Goodday Milk UHT Kurma is a game-changer for the milk industry in the country. Not only is the variant the first in the UHT Milk segment in Malaysia, but the introduction of Goodday Milk UHT Kurma also marks Goodday Milk as one of the UHT milk brands with the most variants.



The mouth-watering taste of Goodday Milk UHT Kurma is formulated with real kurma extract that is sure to tantalize your taste buds. Additionally, apart from containing the similar benefits of milk, Goodday Milk UHT Kurma has added Protein to build and repair body tissues which is essential for growth development, Calcium for strong bones and teeth, as well as Vitamin A, B2, B6, D, and Iodine.

The new and delicious milk product is also beneficial among Muslims as they consider Kurma as one of their Sunnah foods. Goodday Milk UHT Kurma is an excellent choice for everyone to enjoy the goodness of milk along with its great taste and exceptional nutrients all-year round.

“Goodday Milk UHT Kurma is set to delight consumers due to its great taste and additional nutritional benefits”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.



Santharuban added, “After the successful launch of Goodday Milk UHT Honey and Green Tea Flavoured Milk, we decided to come out with a new Kurma variant. This is because we noted that Kurma has become one of the fastest growing and innovative variants in the milk category.”

Being the 8th variant in Goodday’s UHT milk product line, Gooday Milk UHT Kurma is set to continuously make Malaysians happy with its delightful and exceptional taste. Packed with essential nutrients, consumers are able to enjoy this flavourful milk, in accompaniment to a healthy diet and balanced lifestyle.
The new Goodday Milk UHT Kurma is available in three sizes – 1L, 250ml, and 200ml. The 1L and 200ml are available across major hypermarkets, supermarkets as well as provision shops. The six-pack of 200ml can be found at major hypermarkets and supermarkets whereby the 250ml is available at convenience stores and petrol marts nationwide.


For more information, please visit www.facebook.com/gooddaymilkmalaysia.

Friday, June 1, 2018

Good news, ARMYs – the extended version of BTS’s Fake Love has arrived!

9:59 AM 0
Good news, ARMYs – the extended version of BTS’s Fake Love has arrived!
Damn t, this is considered one of the best version for "Fake Love" that BTS has successfully released with added remastered guitars and rockier feeling. I messed up all night with this amazing version and true, BTS has just made this the right way.



By their variety of stages and different versions of the songs, I hope they will at least brought the English version of "Fake Love" because the song is just too good to be left like that. I believe Big Hit Entertainment has many plans for the celebratory season of the band since Festa is coming soon!



BTS’s video for the lead single from Love Yourself: Tear, Fake Love, has become a phenomenon, smashing the record for 2018’s biggest 24-hour debut and becoming the third biggest 24 hours YouTube debut of all time.
So being the generous boys they are, the K-pop idols have released an extended version of the MV for you to feast your eyes on.
#Blessed. The extended version of Fake Love is almost an entire minute longer than the original, giving the ARMY 57 more seconds of BTS goodness to get themselves through the day.
As well as featuring cutaway scenes, not in the original video, the song appears to have been remastered with added guitars and a slightly rockier vibe. And we aren’t complaining. The official ibigit YouTube channel posted the video today, and it’s already got nearly 500,000 views – although it has a while to go before it catches the 123 million views the original MV has achieved. A rep for YouTube told us that Vietnamese ARMYs have watched the Fake Love video the most, followed by fans in the US and South Korean ARMYs.


Read more: https://metro.co.uk/2018/06/01/good-news-armys-extended-version-btss-fake-love-arrived-7598072/?ito=cbshare