29 May 2020, KUALA LUMPUR – Truly titled as
the unsung heroes, frontliners in Malaysia have been working round the clock, doing
their best to flatten the COVID-19 curve irrespective of circumstances. With
Hari Ray celebrations rounding the nation, Calpis – Japan’s first cultured milk drink –
has put together a goodness filled initiative to bring together frontliners and
their families on a virtual platform to welcome the festive season through the
Calpis ‘Loves your Guts’ campaign.
The Hari Raya season always reminds us
of open houses, pre-Raya shopping, balik kampung trips and the
excitement of reuniting with family and friends. This year however, we will see
subdued Raya celebrations across the country as adering to social distancing
protocols becomes a norm. Cultivating goodness, Calpis has made the festive
season a little more memorable for our frontliner community. Partnering with
its’ ex-brand ambassador, the charming Malaysian celebrity and local favourite
Siti Nordiana or otherwise known as Nana, Calpis planned a surprise filled reunion
for the frontliners and their families.
Together, Nana and Calpis have
identified frontliners through various social channels who haven’t been able to
return home in a long time while valiantly serving the community through the
COVID-19 crisis. Leveraging technology, Calpis mediated a virtual family
reunion for these frontliners with Nana joining the call as a surprise, adding
some cheer to their Hari Raya celebrations. The frontliners and their families
also received a Calpis hamper worth RM150 as a token of appreciation for their
effort and a reminder that Calpis ‘gut’ their backs.
“The holy month of Ramadan and
celebrations like Hari Raya, truly call for the need to be close with one’s
family. Since the onset of the pandemic, frontliners have given their all to
keep us safe. Many of them haven’t seen their families and loved ones in weeks.
To express our gratitude for these selfless actions of the frontliners, we
wanted to create something memorable to put a smile on their faces. And what
better way to do so than a family reunion and a chat session with Siti
Nordiana! We truly hope that the frontliners enjoyed this surprise we planned
for them,” said Santharuban T. Sundaram, Senior Vice President of Marketing and
Alternate Business at Etika Sdn Bhd.
To identify frontliners for the Calpis
Loves Your Guts campaign, Calpis activated the conversation on social media,
encouraging their consumers and fans to list down unsung
heroes who deserve a special something
this season! This humble request received an overwhelming response as netizens
started tagging frontliners from various backgrounds including riders, F&B
operators and public volunteers with the list still growing. At the same time,
Calpis jumped into action by arranging these virtual reunions, spreading cheer
to the frontliners and their families. The campaign culminated with a video
creation, recalling the virtual reunion to be featured on the brand’s social
media – as a reminder that positivity and goodness always shine through, even
in times of crisis.
Stay tuned for the Calpis ‘Loves Your
Guts’ campaign full video featuring heartwarming moments with our unsung
heroes, their families and Siti Nordiana on the Calpis Malaysia Facebook page,
that will be released in the first week of June!
To find out more information on Calpis,
please visit Calpis Malaysia’s Facebook page at https://www.facebook.com/CalpisMalaysia/.
Calpis is a refreshing,
tasty cultured milk drink that has its roots in Japan since 1919. Calpis
contains no preservatives and is fat free. It is currently available in
original, mango, grape, strawberry and fibre with less sugar range which comes
in orange and lychee variants. Calpis cultured milk drinks are sold in 350ml
and 1L bottle. It is distributed in Malaysia by Etika Sdn Bhd.
One of Malaysia's leading drink distributors, Etika
Sdn Bhd is the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets
and distributes some of PepsiCo's global brands such as Pepsi, Tropicana,
Mountain Dew, Revive Isotonic, Mirinda,
7UP, Lipton Ice Tea, MUG, Gatorade, Sting and Evervess, as well as Kickapoo (a
Monarch trademark) and its own range of products which include , WONDA Coffee,
Goodday Milk, Calpis, Dairy Champ, Chill Asian Drinks and Bleu.
Media Contacts:
LEWIS
Eesa Leong
0126991978
Nafisa Dahodwala
0143497552
Etika Sdn Bhd
Joyce Lim
012 387 8873
Stephanie Cheah
012 659 9073
Hello, I am Aznor Azizul. I'm a 30 year old self-employed webmaster, blogger and web administrator. I am open for product reviews and open for writing and blogging services. Catch up with you later guys!
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