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Friday, July 27, 2018

Pfizer launched H4RDNESS MATTERS Campaign to shed light upon growing prevalence of erectile dysfunction in younger men

talk 10:14 AM 3

Erectile dysfunction (ED) affects one in five Malaysian men[i] and is listed as one of the most common sexual health problems in Malaysia. While ED is commonly viewed as a condition of older men, research has shown that one out of four men who seeks medical care for ED is younger than 40 years[ii]. The condition is becoming increasingly more common in younger men with about 30% of the population is expected to be living with undiagnosed ED[iii].

Regardless of age, ED often tops the list of sexual health problems that many men find embarrassing to discuss and often viewed as a taboo topic. To men their masculinity is threatened, and ego comes into play whenever talking about ED, which contributes to the low prevalence rate and non-medical seeking behavior of Asian males with respect to men’s health [iv].

This July, in addressing increasing incidence of ED in men younger than 40 years, Pfizer has shifted away from traditional approach that center topic on the medical aspect of ED and launched the H4RDNESS MATTERS campaign offering sleek, and tongue-in-cheek approach to help men open up to the ‘manly’ topic. The initiative aims to break the social stigma around men’s sexual health by creating opportunities for open conversation among younger male population with healthcare professionals.

Employing a talk show format, Malaysian favorite stand-up comedian – Dr. Jason Leong hosted the campaign launch entitled “H4RD TALK: In Bed with Dr. Jason Leong” to dissect issues of ED among Malaysian with the audience in a fun and non-threatening environment to cast a light upon the importance of H4RDNESS in men’s sexual health. The talk show also brought together special guests from various expertise to spice up the topic – with a consultant urologist and a clinical sexologist sharing the stage addressing matter of the h4rdness.

H4RDNESS MATTERS for a healthy sexual life. According to the Erection Hardness Score (EHS), Grade 4 H4RDNESS is the optimal erection that men should strive to achieve to enjoy sex thoroughly and satisfy their partners where the penis is completely hard and rigid. Levels of sex satisfaction is strongly associated with erection H4RDNES[v]. Study showed that satisfaction with sex was significantly greater for men and women with partners who experienced Grade 4 compared to those who achieved Grade 3 of erection H4RDNESS [vi]. Additionally, men with a lower EHS grade or suboptimal erections experienced significantly lower levels of satisfaction with all aspects of the sexual experience, compared with men with Grade 4 or optimal H4RDNESS erectionv.

Other than affecting sexual function, ED can often be the symptom of underlying and serious medical causes that require attention and treatment. “While many view ED as only a sexual health problem, ED is often associated with other comorbid conditions including cardiovascular disease, hypertension, diabetes, lower urinary tract symptoms (LUTS) and depression, many of which have a number of the same vascular risk factors[vii]. Study has even proven that ED is a strong indicator of premature mortality as men with ED had a 70% increased risk of early death[viii], which is why it is important that men who suffer from ED come forward to receive diagnosis and treatment early,” said Prof. George Lee, PhD Consultant Urologist from Gleneagles Hospital Kuala Lumpur.

Dr. Martha Tara Lee, a clinical sexologist and founder of Eros Coaching said that opening the lines of communication around ED can be challenging but it is crucial that men do not shut their sex partners out while dealing with ED. “Discussing with your spouse or partner about ED may be awkward at first, but chances are it won’t be a shock to them. It is never easy to initiate the conversations around ED, men are reluctant to admit he can’t get a hard-on, but not discussing about it can inflict devastating damage on a relationship,” she explained.

Together with communication, intimacy plays an important part in a sexual and healthy relationship. ED can rob the intimacy between couples when men experience low sexual self-confidence as a result of their erection problems[ix]. Changes in ED patients’ sexual behavior is then often mistakenly interpreted by woman that her partner is having an affair or no longer sexually attractive to them[x]. “When going through ED, couples should be open-minded about keeping the intimacy alive in a relationship while trying to overcome ED,” said Dr. Martha Tara Lee.

Despite many educational and outreach initiatives, ED is still a taboo subject in Malaysia that many men are uncomfortable to talk about openly. Prof. George Lee, PhD added “as ED could indicate future cardiovascular issues, discussing about the subject is merely a process of treating the symptom and reduce severe health risks. Especially among younger men today, they need to understand that ED is not a natural part of ageing and with the stressful lifestyle a lot of urban male are leading, ED is a common phenomenal. Although ED’s frequency does increase with age, it is treatable with medication or by making healthy lifestyle choices such as exercising, curbing alcohol consumption, stopping smoking and changing eating habits. ED does not signal doom for men, their partners or their relationships.”

Men suffering from ED should also refrain from self-medicating with uncertified solutions or rely on information from the internet just so you can avoid the discussion with your healthcare professional. “One of the issues in evaluating patients today is patients often may have self-diagnosed and self-medicated based on the information that they obtained prior to seeing a healthcare professional [xi]. This is dangerous because a lot of the information you receive on the internet are not all reliable or medications you obtain through unscrupulous sources contain uncertified or perilous active ingredients,” he explained.

During the H4RD Talk event, Pfizer Malaysia revealed three visuals under the HARDNESS MATTERS campaign, characterized by ideals of manliness to fuel men’s desire to rise above flaccid situations and regain their confidence in bed. These visuals are inspired by relatable iconic heroes that boys from every strata grew up idolizing for their masculine traits. As part of the campaign initiative, Pfizer has also launched “THE H4RDEST QUIZ”, a thematic online quiz to engage the public with fun, tongue-in-cheek shareable contents for them to learn more about sexual health and to encourage men to discuss openly about the subject. THE H4RDEST QUIZ is available at https://www.menshealth.com.my/.

[i] The Malaysian Times. (2017, September 8). Helping men with erectile dysfunction. Retrieved from http://www.themalaysiantimes.com.my/helping-men-erectile-dysfunction/

[ii] Rastrelli, G., & Maggi, M. (2017). Erectile dysfunction in fit and healthy young men: psychological or pathological? Translational Andrology and Urology, 6(1), 79-90. doi:10.21037/tau.2016.09.06

[iii] Nguyen, H. M., Gabrielson, A. T., & Hellstrom, W. J. (2017). Erectile Dysfunction in Young Men—A Review of the Prevalence and Risk Factors. Sexual Medicine Reviews, 5(4), 508-520. Retrieved from http://sci-hub.tw/10.1016/j.sxmr.2017.05.004

[iv] Ho, C. C., Singam, P., Hong, G. E., & Zainuddin, Z. M. (2011). Male sexual dysfunction in Asia. Asian Journal of Andrology, 13(4), 537-542. doi:10.1038/aja.2010.135

[v] Cappelleri, J. C., & Stecher, V. J. (2008). An assessment of patient-reported outcomes for men with erectile dysfunction: Pfizer's perspective. International Journal of Impotence Research, 20(4), 343-357. Retrieved from http://sci-hub.tw/10.1038/ijir.2008.8

[vi] Dean, J., Shechter, A., Vertkin, A., Weiss, P., Yaman, O., Hodik, M., & Ginovker, A. (2013). Sexual Health and Overall Wellness (SHOW) survey in men and women in selected European and Middle Eastern countries. Journal of International Medical Research, 41(2), 482-492. Retrieved from http://sci-hub.tw/10.1177/0300060513476429

[vii] Hackett, G. (2009). The burden and extent of comorbid conditions in patients with erectile dysfunction. International Journal of Clinical Practice, 63(8), 1205-1213. Retrieved from http://sci-hub.tw/10.1111/j.1742-1241.2009.02088.x

[viii] Loprinzi, P. D., & Nooe, A. (2015). Erectile Dysfunction and Mortality in a National Prospective Cohort Study. The Journal of Sexual Medicine, 12(11), 2130-2133. Retrieved from http://sci-hub.tw/10.1111/jsm.13032

[ix] Dimeo, Patrick. (2007). Psychosocial and relationship issues in men with erectile dysfunction. Urologic nursing. 26. 442-6, 453; quiz 447.

[x] Li, H., Gao, T., & Wang, R. (2016). The role of the sexual partner in managing erectile dysfunction. Nature Reviews Urology, 13(3), 168-177. Retrieved from http://sci-hub.tw/10.1038/nrurol.2015.315

[xi] Reed-Maldonado, A. B., & Lue, T. F. (2016). A syndrome of erectile dysfunction in young men? Translational Andrology and Urology, 5(2), 228-234. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4837321/

Pepsi sets to thrill movie enthusiasts with the taste from the future

taste 9:57 AM 0

KUALA LUMPUR, 27 July 2018 – Pepsi, the world-renowned cola-flavored beverage made to quench your thirst is giving Malaysians more reasons to head over to the movies. Movie enthusiasts will now be able to enjoy the thrills of the latest action-packed blockbusters or horror scream fests alongside the new Pepsi that has an exhilarating bold taste with no calories, and is now available at TGV Cinema outlets nationwide.

The new Pepsi provides movie lovers with a healthier beverage option to enjoy with their preferred snacks. Coined as the “drink from the future”, the new Pepsi was introduced earlier in the year with Malaysians enjoying its bold taste with no calorie. Since then, it has become the drink of choice for those wanting to enjoy their favorite cola brand Pepsi without the guilt but with the same thirst-quenching satisfaction derived from the bold taste of Pepsi.

“We are excited to bring the futuristic taste of Pepsi to movie lovers at TGV Cinemas across Malaysia. We know that apart from snacking on popcorn, having the right beverage that not only refreshes, but adds a level of exhilaration to your taste buds is important for an enjoyable movie experience. The new Pepsi promises to offers all Malaysians a guilt-free and tantalizing cola taste with every sip!”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

“As a beverage provider of choice and long-standing partner with TGV Cinemas, we are pleased to further enhance our product offerings through the new Pepsi. Consumers can now enjoy the drink alongside their combo choices, or on an ala carte basis to taste and experience the future.” added Santharuban.

To ensure that everyone gets to taste the future, Malaysians can look forward to some of the engagement activation that has been planned such as the new Pepsi interactive chillers at selected 7-Eleven locations and interactive vending machines at selected MRT stations for a zero-calorie carbonated beverage with bolder taste during a hot day.

Consumers can also find the new Pepsi in a variety of forms that include the can 320ml, four-can pack (320ml), PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

For more information and further updates on future Pepsi campaigns please visit:

http://www.etikaholdings.com/our-brands#Pepsi.

Monday, July 23, 2018

GOODDAY MILK BRINGS BACK GOODNESS THROUGH ITS ANNUAL MILK FESTIVAL

release 8:56 PM 0

KUALA LUMPUR, JULY 24 – Be delighted as Goodday Milk brings back its annual festival, Goodday Milk Fest 2018. The celebration will be a special one this year as Goodday Milk is hitting another remarkable milestone – 50 years of sweeping Malaysian households with its milky goodness!

As part of this auspicious celebration, Goodday Milk wants to thank Malaysian consumers for their 50 years of continuous support once again through a series of amazing deals, a radio contest and a slew of promotional activities. Adding on to the excitement, Goodday Milk has recently introduced a new variant that will surely tantalise consumers’ taste buds – Goodday UHT Kurma Milk. Formulated with real kurma extract, the new variant shares the same goodness that milk has to offer paired with the delicious taste of Kurma.

To help spread the festive cheer around its 50^th anniversary celebrations, from 24 to 28 July, 7-Eleven will be offering one pack of Goodday UHT Milk 250ml for RM1.50 excluding Goodday Charge. This promotion is valid across all 7-Eleven stores nationwide. During the same period, Shell Select will also be having a promotion at participating stores nationwide with the offer of getting one pack of Goodday UHT Milk 250ml for free with every purchase of two packs of Goodday UHT Milk 250ml.

To further ramp up the excitement, PETRONAS Kedai Mesra will also be holding a six-day SMS contest from 24 to 29 July where five lucky winners stand a chance to walk away with RM1,000 worth of free fuel a day. Thus, a total of RM30,000 worth of free fuel will be up for grabs! All participants need to do is to purchase any two packs of Goodday UHT Milk 250ml at participating PETRONAS Kedai Mesra outlets nationwide, submit their entries and receipt details to the number provided via SMS, together with their name as per IC and IC number, and retain the original receipt as proof of purchase. Winners will be announced on the Goodday Milk Malaysia Facebook page.

On top of that, there’s still more milky goodness to share as myNEWS.com will be having a promotion of purchasing two packs of Goodday UHT Milk 250ml for RM3 from the 24 to 29 July, while 99 Speedmart across Peninsular Malaysia is offering one pack of Goodday UHT Milk 1L at RM4.49 from the 24 July to 1 August. For movie enthusiasts, there is now more reasons to watch the latest blockbuster at TGV Cinemas nationwide. From 24 to 29 July, cinema buffs can purchase 1 large Popcorn Combo and add on 1 pack of Goodday Charge UHT Milk 250ml for RM1.90.

To spread even more milky joy with all Malaysians, Mix FM will be hosting the Goodday Milk Fest ‘Maths-for-Cash’ contest with a pool of over RM45,000 cash prizes up for grabs. Running for four days from 24 to 27 July, listeners can tune in to try this exciting hourly challenge from 9AM – 7PM, to answer fun math questions about Gooday Milk Fest’s promotional offers!

“Over the last 50 years, Goodday Milk has been no stranger in Malaysian households. We’ve been privileged enough to share the goodness of our products along with their beneficial health and nutritional properties with consumers. We couldn’t have done it without the support that our loyal consumers have given us throughout the years and hope that it will continue”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

“The Goodday Milk Fest 2018 in conjunction with Goodday Milk’s 50^th anniversary is an occasion close to our hearts, here at Etika. We want everyone to indulge in our exclusive and exciting milk offerings throughout the event along with our latest delectable variant, Goodday UHT Kurma Milk”, he added.

Introduced locally in 1968, Goodday Milk offers products that are rich in protein, calcium and vitamins A, D, B2 and B6 to complement a healthy diet and balanced lifestyle. Indeed, Goodday Milk has been actively spreading goodness across the nation through its existing variants in both Pasteurised and UHT forms.

For more information, please visit www.facebook.com/gooddaymilkmalaysia.

Goodday Milk has been a favourite in Malaysia since 1968 and it is the country’s No.1 Pasteurized Fresh Milk in the Liquid Milk Segment today. Manufactured by Etika Dairies and distributed locally by Etika Sdn Bhd, Goodday Milk is bursting with freshness and packed with protein, calcium and vitamins to complement a healthy diet and balanced lifestyle. It is currently available in a variety of variants such as Full Cream Milk, Fresh Milk, Low Fat Milk and Chocolate Flavoured Milk in pasteurized form as well as Full Cream Milk, Low Fat Milk, Chocolate Flavoured Milk, Strawberry Flavoured Milk, Honey Flavoured Milk, Green Tea Flavoured Milk, Kurma Flavoured Milk and Goodday Charge in UHT form.

One of Malaysia's leading drink distributors, Etika Sdn Bhd is a wholly owned subsidiary of Asahi Group Holdings Ltd., Japan and the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo's global brands such as Pepsi, Sting, Evervess, Revive Isotonic, 7UP, Tropicana, Mirinda, Lipton Ice Tea, Mountain Dew, Gatorade and MUG, as well as its own range of products which include Chill, Kickapoo, WONDA Coffee, Goodday Milk, Calpis, Dairy Champ and Bleu.

Media Contacts:

LEWIS

Sofia Abdul Hamid

03 2716 5820

sofia.abdulhamid@teamlewis.com

Anoushka Bhar

03 2716 5818

anoushka.bhar@teamlewis.com

Etika Sdn Bhd

Joyce Lim

012 387 8873

joyce.lim@etikaholdings.com

Stephanie Cheah

012 659 9073

stephanie.cheah@etikaholdings.com

Monday, April 9, 2018

5 Things You Need to Know About Worker Safety and Health

world day 8:40 PM 2

Tips that can help save lives, prevent injuries and keep your loved ones at peace!

Passing by construction sites across the city of Kuala Lumpur is a daily occurrence. While we often see workers with their hard hats on and hanging off great heights, did you know that some are not using the safety equipment properly?

For instance, when wearing the hard hats, some workers do not have the chinstrap in place; which is strapped under the chin, where it should be. It may seem like a small detail, but the chinstrap is as important as wearing the hard hat as it is meant to keep it in place and provide the maximum protection. Not securing the hard hat correctly, for example, can lead to accidents and injuries that have been on the rise. In fact, did you know that the number of reported industrial accidents has increased by 3.05% since 2015? That number may seem little, but according to Social Security Organisation’s (SOCSO) annual report, the number of reported accidents had increased from 34,258 cases in 2015 to 35,304 cases in 2016.

In conjunction with World Day for Safety and Health at Work, and to boost awareness around worker safety in the country, 3M Malaysia has compiled useful tips so that workers can return home safely to their loved ones:

1. Safety harnesses that have experienced a fall must be replaced immediately and cannot be reused

Once a worker has experienced a fall, the safety harness is considered damaged as the energy absorbent has been used and the harness stitches might have loosened. When this happens, the safety harness must be replaced immediately as it would have already served its purpose.

Another factor that needs to be taken into consideration is a selection of the correct safety harness size. It’s important to choose the right fit – if it is too small or too big, the impact or the force of the fall will not be evenly distributed, resulting in injuries. The right fit would be to feel that the harness is snug around your body.

2. The minimum height required to wear a safety harness starts from 2 meters

This may come as a surprise, but if you are working any higher than two-stories, you would need a safety harness for personal protection.

3. Select your respirators based on the hazards you’re exposed to

A respirator is a form of respiratory protection which helps to reduce inhalation of small particulates such as airborne biological particles, dust, and fumes. Long-term exposure to these hazards can lead to occupational lung diseases.

There are different types of respirators based on the hazards a worker is exposed to. For example, those involved in tasks such as sawing, hacking floors, and preparing powdery chemicals will require an N95 filter respirator which filters out 95% of dust particles. Similarly, it can also be used by the general public in cases when there is an outbreak such as H1N1 or haze. In fact, motorcyclists can wear this too to restrict inhaling dust from the roads.

Don’t assume that sawing wood for your DIY project is harmless, as exposure to wood dust has been associated with health issues due to the natural chemicals in the wood, or substances in the wood such as bacteria, molds, or fungi. Wood dust is considered carcinogenic to humans (Group 1) according to the International Agency for Research on Cancer (IARC). IARC states that wood dust causes cancer of the nasal cavity (nose area) and paranasal sinuses (spaces in and around the nasal cavity) and of the nasopharynx (upper part of the throat, behind the nose). Wood dust is also associated with toxic effects, irritation of the eyes, nose, and throat, and decreased lung capacity and allergic reactions.¹

A reusable respirator which comes with cartridges is needed if exposed to other hazards such as chemical fumes or vapor from the paint. It is important to note that the respirators would need to be replaced once the wearer experiences resistance in breathing or the respirator is soiled.

4. Protecting your hearing is just as important

Hearing protection such as earplugs and ear muffs should be used when the noise level is at 85db, as per Factory and Machinery Act, FMA Noise Regulation (1989). For example, one can experience this level of noise from using a chainsaw, walking nearby a construction site, attending concerts and even at a shopping complex on a busy day!

It may seem mundane but the impact of not using proper hearing protection may cause noise-induced hearing loss, tinnitus and so on. In general, 3M Malaysia recommends reducing the Noise Reduction Rating (NRR) by 50% for estimating the amount of noise reduction required, in line with current industry practice.

5. Always check the PPE (Personal Protection Equipment) expiry date

Different PPE products have specific shelf and service life. For example, service life for respirators is subject to time of exposure, the concentration of hazard, toxicity, and breathing rate. Depending on the manufacturer, the shelf life for some products such as respirator cartridges and hard hats are 5 years from the manufacturing date.

Meanwhile, the shelf life for hearing protective devices (earplugs and earmuffs) can range in between 3 to 5 years, subject to different design material. Both employers and workers should always refer to the packaging of the PPE for the relevant shelf life to ensure the quality of the equipment and worker safety.

It is important for employers to place a strong emphasis on worker safety to protect their employees. This can be done through training, educating their employees, as well as ensuring that adequate PPE is used so that everyone can go back to their loved ones each day.

3M is committed in the continual research and development of products and solutions which preserves the livelihood of Malaysians and offers a wide array of PPE that are designed with a high emphasis on functionality, comfort, and quality in mind.

[1] ¹ http://www.ccohs.ca/oshanswers/chemicals/wood_dust.html

paid reviews

Tuesday, March 27, 2018

Pepsi introduces the drink from the future – NEW Pepsi Black promises a bolder taste with no calorie

preview 11:37 PM 1

· Consumers can now experience their favorite calorie-free cola, guilt-free

· The new drink promises to give the bold taste that Pepsi fans love

KUALA LUMPUR, 28 March 2018 – Pepsi, the world-renowned cola-flavored beverage made to quench your thirst, announces a NEW cola. The new Pepsi promises to bring the future to Malaysians today by providing a zero-calorie product without compromising on the bold cola taste. This means that consumers can continue to enjoy their favorite cola brand Pepsi without having the guilt as they will be consuming a no calorie drink.

This innovative product and exciting beverage of the future, which is now available at all retailers and outlets across the nation, is built on consumers’ changing sentiments towards the consumption of flavored carbonated soft drinks. More consumers are becoming health conscious seeking for healthier beverage option but still look forward to the satisfaction derived from the bold taste of Pepsi. The new Pepsi checks all the boxes in that it will not compromise on taste at all and will maintain the exact flavor.

Indeed, Pepsi wants all Malaysians to Drink the Future Now, the new campaign tagline coined to represent how Pepsi really is the taste from the future. “Advances in research and technology has allowed for the creation of an unparalleled recipe and formula that keeps Pepsi delicious, providing a future where consumers can experience great cola taste with no calorie,” said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

The new Pepsi has also received the Healthier Choice approval that is granted by the Malaysian Ministry of Health. The Healthier Choice Logo (HCL) allows for consumers to make informed choices and in particular the right food decisions. This is especially important as consumers need to be educated and facilitated in selecting healthier options of food and drinks.

As part of the exciting new launch, Etika has erected a huge outdoor display that will alert Pepsi fans of the new Pepsi availability. Located on Wisma Damansara along Jalan Semantan, the outdoor display, attached with a countdown timer, will feature a descending chiller that will be lowered a few meters each day until 30 March 2018. The countdown timer and chiller will be visible and begin seven days before launch from 23 March onwards. In the chiller are bottles of Pepsi, made to signify how the highly anticipated, futuristic product variant will soon reach consumers in Malaysia.

Once the countdown reaches zero, an exciting lineup of activities will take place at Wisma Damansara where consumers and Pepsi fans will be delighted with various fun and interactive games. There will also be ample opportunity to try out the new Pepsi and experience the true bold taste of cola as the drink from the future will be lowered alongside the chiller on the billboard. Consumers are encouraged to have the first of the product and join in the fun on 30 March.

Consumers can find the new Pepsi in a variety of forms that include the can 320ml, the four-can pack (320ml), the PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

For more information and further updates on future Pepsi campaigns please visit:

http://www.etikaholdings.com/our-brands#Pepsi.

Tuesday, March 20, 2018

VIVID SYDNEY 2018 FESTIVAL PROGRAM ANNOUNCED CELEBRATING 10 YEARS OF CREATIVITY AND INNOVATION

vivid sydney 3:20 AM 0

CUSTOMS HOUSE RETURNS

2018 CELEBRATES AUSTRALIAN AND NSW ARTISTS AND GLOBAL CREATIVE INNOVATORS

JAMES CAMERON AND DARE JENNINGS HEADLINE VIVID IDEAS

VIVID MUSIC ARTISTS INCLUDE ST. VINCENT, ICE CUBE, AND SOLANGE

2018 PROGRAM ANNOUNCEMENT VIDEO CONTENT AND IMAGES ARE AVAILABLE AT:

https://www.vividsydney.com/media-centre

The world’s largest festival of light, music, and ideas, Vivid Sydney returns in 2018 with a spectacular new precinct at Luna Park, the return of much-loved Customs House, and a fantastical blend of everyday objects and Australian-inspired motifs on the sails of the Sydney Opera House.

Minister for Tourism and Major Events, Adam Marshall said, “Vivid Sydney has delighted and inspired people from around Australia and the world. With the Festival now in its 10^th year, visitors and locals alike can once again expect to be mesmerized by the Vivid Sydney program, with larger installations and a gripping Music and Ideas offering, so I encourage visitors to start planning their trip early to get the most out of this year’s exciting line-up.

“Over 23 nights from Friday 25 May to Saturday 16 June, Vivid Sydney will paint the Harbour City in the color and spectacle of Vivid Light, take over Sydney stages with Vivid Music’s electric performances and collaborations, and provide a global forum for thought-provoking debate and creative discussion at Vivid Ideas.”

Vivid Sydney is owned, managed and produced by the NSW Government’s tourism and major events agency Destination NSW and in 2017, attracted a record-breaking 2.33 million attendees to Vivid Sydney, delivering an incredible $143 million of visitor expenditure into the NSW economy.

VIVID LIGHT

For the first time, Vivid Sydney’s dazzling Light Walk extends to new precinct Luna Park Sydney, where the iconic amusement park comes alive with the large-scale projection on the façade of Coney Island. The show celebrates the history, magic, creativity, engineering, fantasy and imagination that have come together to create millions of memories on this unique and special site.This year also marks the first time Luna Park’s iconic Ferris Wheel will be lit for the festival following an LED refit, which has included a massive boost in the number of lights adorning the wheel.

Vivid Sydney’s bright lights will illuminate the Royal Botanic Garden Sydney again in 2018, where visitors will follow a pathway that weaves through an exciting nocturnal environment inspired by nature. Here, Parrot Party inspired by the New Zealand Kea Parrot and the Australian Rainbow Lorikeet comes alive as people gather, breaking into song and radiating colorful light. Aqueous will dazzle with its interactive landscape of meandering pathways of light, which will flow and glow in full illuminated interactivity, engaging visitors in collaborative play. The Bloom, a giant electric, metallic flower with petals adorned with mirrors that refract and reflect light, puts you in the center of the flower capturing the perfect photo moment, and He’e nalu gives the joyous sensation of surfing a wave.

In celebration of their 100 year anniversary, May Gibbs’ iconic and immortal characters, Snugglepot and Cuddlepie and their stalwart companions come to life on the façade of Customs House, as they journey through the Australian Bush and encounter the weird, the wonderful, and things quite unknown altogether. This whimsical piece will be narrated by renowned Australian film and television actress Noni Hazlehurst AM, Patron of the Australian Children’s Laureate, and beloved by Play School devotees far and wide.

All eyes turn to the World-Heritage listed Sydney Opera House at the center of the Vivid Light Walk for Lighting of the Sails, created in 2018 by award-winning Australian artist Jonathan Zawada. Visitors will be captivated by Metamathemagical, a bold and dynamic display of morphing digital sculptures inspired by recognizable Australian motifs across science, nature, and culture.

Sydney’s iconic buildings will once again be transformed, including the façade of the Museum of Contemporary Art Australia (MCA) with Virtual Vibration, a highly-collaborative creative work produced in conjunction with MCA Collection artist Jonny Niesche and composer Mark Pritchard. Interactive lighting displaySkylark will let visitors put their own colorful mark on the city, stretching from the Sydney Harbour Bridge and the skyscrapers of Circular Quay to the reaches of Sydney Harbour.

Network Ten and MasterChef Australia will bring a magical experience to the façade of the ASN Co. Building in The Rocks, in celebration of both Masterchef and Vivid Sydney’s 10^th Birthday with Mystery Gâteau. Mini construction-worker chefs will guide you on a journey of fun and wonderment, with the famous MasterChef clock ticking down to the final extraordinary surprise.

Popular precincts Taronga Zoo, Darling Harbour, Chatswood, Barangaroo and Kings Cross will return in 2018.

Festival favorites from last year are back along with a whole new mob of fierce, fantastic, quirky and endearing species for Taronga Zoo’s Lights for the Wild.Visitors will discover some new spectacular animal light sculptures, and learn how Taronga is working to help save 10 species from extinction over the next 10 years.

An art-meets-technology water fountain, light and laser experience takes Darling Harbour visitors into a dream-like dive under the ocean, while the iconic rooftop of the Australian National Maritime Museum will be projected with BBC Earth and Sir David Attenborough’s Blue Planet II, exploring the fascinating world beneath the waves.

A pop-up market inspired by the colorful neighborhood street markets of Brazil, built from the scaffold and recycled materials and lit by lasers will transform the Chatswood CBD. The Concourse will take visitors on an immersive, deep dive into space featuring NASA’s amazing imagery and 360-degree projection.

Barangaroo glows under layers of light and sound that evoke the surrounding waterways, with the precinct coming to life through the magnificent art of puppetry with a breathtaking, giant luminescent creature venturing along the waterfront in a theatrical display of sound and light.

Precinct contributor Coca-Cola returns to light up the streets of Sydney’s iconic Kings Cross and to support another KX program in 2018. The colorful strip along Darlinghurst Road will be transformed with a spectacular display of light and life. The famous Coca-Cola sign comes alive again in 2018 with an array of flair and a creative color show. Other Vivid KX transformations include the historic Victorian Terrace; World Bar, which will unfurl a multi-story house party, and the renowned Kings Cross Hotel, which will host cutting-edge artists curated by legendary party-crews.

VIVID MUSIC

Vivid Music ups the ante in 2018 with an electric line-up, from noise to jazz, sonic experimentation to the soul. Highlights include a one-night-only performance by Grammy award-winning rock-goddess St. Vincent, and the return of Curve Ball headlined by Alison Wonderland – a large-scale live music and art event created by the team behind Field Day, Harbourlife and Listen Out – both at Carriageworks.

The City Recital Hall returns to the program, tracking the extraordinary rise in jazz with the Innovators In Jazz series featuring the undisputed king, triple Grammy award-winner saxophonist Branford Marsalis.The world’s finest jazz vocalists including Kurt Elling and chanteuse Madeleine Peyroux, will line up alongside Orange is the New Black star Lea Delaria in her musical comedy, jazz interpretation show.

Vivid LIVE at the Sydney Opera House hosts a stellar line-up of Australian exclusives as part of Vivid Sydney, including several Opera House debuts. Highlights this year include American dream-pop icons Mazzy Star, the godfather of West Coast rap Ice Cube, acclaimed 90s indie rock singer/songwriter Cat Power, Grammy award-winning artist Solange, and the long-awaited collaboration between iconic Australian artists Daniel Johns and Luke Steele.

Now in its 4^th year as part of Vivid Sydney, Heaps Gay struts uptown to Sydney Town Hall for an unmissable experience, the inaugural Qween’s Ball. Other not-to-be-missed events include Young Hearts Run Free and one of Australia’s most exciting breakthrough artists performing at the Enmore Theatre, Vera Blue.

Also returning to Vivid Music in 2018 is X|Celerate, a partnership between Vivid Sydney and the City of Sydney to enliven music venues across town. Showcasing grassroots and emerging local music talent, highlights will include Purple Sneakers 12^th birthday at The Lansdowne, a fusion of food, wine and music at Cake Wines Cellar Door, and HAPPY and VISIONS at The Lady Hampshire.

VIVID IDEAS

As architects of the future, it’s time to join the masterminds and creative catalysts at Vivid Ideas for inspiration. Vivid Ideas provides a forum to workshop, collaborate and cultivate fresh thinking to drive the creative agenda across tech, design, entertainment, and culture. Vivid Ideas returns in 2018 with some of the world’s greatest minds as we explore the future-shaping scenarios that will define our lives.

Vivid Ideas 2018 showcases those who are leading the way in technology, creativity, and science. Game Changers and Creative Catalysts this year include film-maker, marine explorer and conservationist James Cameron. In a Vivid Sydney exclusive, James will explore his passion for science and technology, and how it has influenced his work as a film director and environmentalist. James will be joined in conversation by Adam Spencer, while in Sydney to open the James Cameron – Challenging the Deep exhibition at the Australian National Maritime Museum.

Australian global success story Dare Jennings – founder of Mambo Clothing, Phantom Records and Deus ex Machina – joins his good friend James Valentine to discuss creating cult brands that cut across age and lifestyles as well the joys of throwing out the rulebook.

Futurist and game developer, Jane McGonigal can prove games have the power transform our real world lives. She and Artificial Intelligence expert Kriti Sharma join Vivid Ideas to explore the latest in AI, VR and gaming to ask what kind of society we can create with technology.

Visual strategist at NASA’s Jet Propulsion Laboratory and co-founder of the Museum of Awe, Dan Goods joins the Vivid Ideas Creative Catalysts line-up to explore how creativity and science interplay and why NASA has a virtual strategist.

The New Horizons series explores the mega-trends and micro-developments in technology and innovation and shines a light on experts tackling the biggest issues with creativity in a bid to make our future brighter. Topics include Future Fashion, Algae is the New Black, Blockchain Decoded, and Evolving Democracy.

Over three successive Wednesdays, Vivid Sydney will take over the Art Gallery of NSW to create an intimate portrait of our better selves. Our special guests dare to ask if we can improve dying, how we can find common ground when and where there’s conflict, and why we should nudge perceptions around female sexuality. These events will be accompanied by curated music from Goldheist, Air Land Sea, and Haiku Hands.

The Vivid Ideas Exchange at the Museum of Contemporary Art returns, boasting a diverse line-up of talks presented by creative experts covering topics including the future of work, the ethics of humanizing technology and how to become agents for change.

VIVID SPONSORS

Vivid Sydney thanks its sponsors for their support of Vivid Sydney 2018. Partners include American Express returning for the second year of partnership, and introducing the new partner, Samsung. Supporters include City of Sydney, Oracle Liquid, Property NSW, Sydney Opera House, TAFE NSW, Technical Direction Company, Transgrid, Transport for NSW and 32 Hundred Lighting. For the second year, Vivid Sydney’s Access and Inclusion partner is Cushman and Wakefield, Coca-Cola returns as Kings Cross precinct contributor and the festival continues its sustainability partnership with the Banksia Foundation. Also new to Vivid Sydney are Vivid Collaborators, CSIRO, Gateway Sydney, Network 10, ATS Logistics, Kennards Hire and Red Balloon.

Charity Partners include Cerebral Palsy Alliance and Northcott.

Friday, July 27, 2018

Pfizer launched H4RDNESS MATTERS Campaign to shed light upon growing prevalence of erectile dysfunction in younger men

Pepsi sets to thrill movie enthusiasts with the taste from the future

Monday, July 23, 2018

GOODDAY MILK BRINGS BACK GOODNESS THROUGH ITS ANNUAL MILK FESTIVAL

Monday, April 9, 2018

5 Things You Need to Know About Worker Safety and Health

Tuesday, March 27, 2018

Pepsi introduces the drink from the future – NEW Pepsi Black promises a bolder taste with no calorie

Tuesday, March 20, 2018

VIVID SYDNEY 2018 FESTIVAL PROGRAM ANNOUNCED CELEBRATING 10 YEARS OF CREATIVITY AND INNOVATION

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