Pepsi sets to thrill movie enthusiasts with the taste from the future

KUALA LUMPUR, 27 July 2018 – Pepsi, the world-renowned cola-flavored beverage made to quench your thirst is giving Malaysians more reasons to head over to the movies. Movie enthusiasts will now be able to enjoy the thrills of the latest action-packed blockbusters or horror scream fests alongside the new Pepsi that has an exhilarating bold taste with no calories, and is now available at TGV Cinema outlets nationwide.

The new Pepsi provides movie lovers with a healthier beverage option to enjoy with their preferred snacks. Coined as the “drink from the future”, the new Pepsi was introduced earlier in the year with Malaysians enjoying its bold taste with no calorie. Since then, it has become the drink of choice for those wanting to enjoy their favorite cola brand Pepsi without the guilt but with the same thirst-quenching satisfaction derived from the bold taste of Pepsi.

“We are excited to bring the futuristic taste of Pepsi to movie lovers at TGV Cinemas across Malaysia. We know that apart from snacking on popcorn, having the right beverage that not only refreshes, but adds a level of exhilaration to your taste buds is important for an enjoyable movie experience. The new Pepsi promises to offers all Malaysians a guilt-free and tantalizing cola taste with every sip!”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

“As a beverage provider of choice and long-standing partner with TGV Cinemas, we are pleased to further enhance our product offerings through the new Pepsi. Consumers can now enjoy the drink alongside their combo choices, or on an ala carte basis to taste and experience the future.” added Santharuban.

To ensure that everyone gets to taste the future, Malaysians can look forward to some of the engagement activation that has been planned such as the new Pepsi interactive chillers at selected 7-Eleven locations and interactive vending machines at selected MRT stations for a zero-calorie carbonated beverage with bolder taste during a hot day.

Consumers can also find the new Pepsi in a variety of forms that include the can 320ml, four-can pack (320ml), PET bottle 400ml and PET bottle 1.5L. The product is available nationwide across major retailers, hypermarkets, supermarkets, convenience stores and provision shops.

For more information and further updates on future Pepsi campaigns please visit:

http://www.etikaholdings.com/our-brands#Pepsi.