Herbalife Nutrition Mobilizes Its Breakfast Troopers in 185 Locations across Malaysia to Champion Healthy Breakfast

Kuala Lumpur, July 18, 2018 – As a premier global nutrition company whose purpose is to make the world healthier and happier, Herbalife Nutrition mobilized 1,134 people to serve as Herbalife Nutrition Breakfast Troopers (Troopers) at 185 locations across Malaysia to promote the concept of healthy breakfast.  

Each location saw the Troopers reaching out to members of the public, giving them tips and pointers on the importance of eating a healthy breakfast. The crowd was also informed of the types of nutrition necessary for maintaining a healthy weight in order to live a healthy and happy life. As part of the event, the Troopers handed out samples of Herbalife Nutrition Formula 1 Nutritious Mixed Soy Protein Drink to the public.

This nation-wide event follows recent findings from Herbalife Nutrition Asia Pacific Healthy Breakfast Survey, conducted in February this year with more than 5,500 respondents across 11 markets including 500 Malaysians. The results revealed that Malaysians tend to load up on food rich in carbohydrates and fats for breakfast, instead of the recommended protein.

“Based on the findings from our Asia Pacific Healthy Breakfast Survey, we realized that it is important for us to educate and create awareness among Malaysians on the importance of a healthy and nutrition-balanced breakfast. Joining forces with our passionate independent members, who served  as Troopers at 185 locations throughout the country, we aspire to engage a large number of people and let them know that a good breakfast is how you start the day right,” said Steven Chin, General Manager/ Director of Herbalife Nutrition, Malaysia.

He added, “As proponents of embracing a healthy active lifestyle, we embarked on our ‘Healthy Breakfast Campaign’ earlier in the year. We hope that with the mobilization of the Herbalife Nutrition Breakfast Troopers, we will be able to make a positive change in the way people look at their nutrition and calorie intake. Through balanced nutrition and leading a healthy, active lifestyle, we will certainly be a happier and healthier Malaysia.”

According to the Herbalife Nutrition Philosophy, the calorie intake for every meal should be made up of 40 per cent carbohydrates, 30 per cent protein and 30 per cent fats, along with 25 grams of fiber and eight glasses of water daily to promote overall well-being. Equipped with knowledge of this optimum combination, Malaysians can make better food choices, and indeed live healthier, happier lives.

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About Herbalife Nutrition

Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition - changing people's lives with great nutrition products and programs - since 1980. Together with our Herbalife Nutrition independent members, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent member, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.

Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through its independent members in more than 90 countries.

Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, and numerous Olympic teams.

Herbalife Nutrition has over 8,300 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately US$4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.