KUALA LUMPUR, JULY 24 – Be delighted as Goodday
Milk brings back its annual festival, Goodday Milk Fest 2018. The celebration
will be a special one this year as Goodday Milk is hitting another remarkable
milestone – 50 years of sweeping Malaysian households with its milky goodness!
As part of
this auspicious celebration, Goodday Milk wants to thank Malaysian consumers
for their 50 years of continuous support once again through a series of amazing
deals, a radio contest and a slew of promotional activities. Adding on to the
excitement, Goodday Milk has recently introduced a new variant that will surely
tantalise consumers’ taste buds – Goodday UHT Kurma Milk. Formulated with real kurma extract, the new variant shares
the same goodness that milk has to offer paired with the delicious taste of
Kurma.
To help
spread the festive cheer around its 50th anniversary celebrations, from
24 to 28 July, 7-Eleven will be offering one pack of Goodday UHT Milk 250ml for
RM1.50 excluding Goodday Charge. This promotion is valid across all 7-Eleven
stores nationwide. During the same period, Shell Select will also be having a
promotion at participating stores nationwide with the offer of getting one pack
of Goodday UHT Milk 250ml for free with every purchase of two packs of Goodday UHT
Milk 250ml.
To further ramp
up the excitement, PETRONAS Kedai Mesra will also be holding a six-day SMS
contest from 24 to 29 July where five lucky winners stand a chance to walk away
with RM1,000 worth of free fuel a day. Thus, a total of RM30,000 worth of free fuel
will be up for grabs! All participants need to do is to purchase any two packs
of Goodday UHT Milk 250ml at participating PETRONAS Kedai Mesra outlets
nationwide, submit their entries and receipt details to the number provided via
SMS, together with their name as per IC and IC number, and retain the original
receipt as proof of purchase. Winners will be announced on the Goodday Milk
Malaysia Facebook page.
On top of
that, there’s still more milky goodness to share as myNEWS.com will be having a
promotion of purchasing two packs of Goodday UHT Milk 250ml for RM3 from the 24
to 29 July, while 99 Speedmart across Peninsular Malaysia is offering one pack
of Goodday UHT Milk 1L at RM4.49 from the 24 July to 1 August. For movie
enthusiasts, there is now more reasons to watch the latest blockbuster at TGV
Cinemas nationwide. From 24 to 29 July, cinema buffs can purchase 1 large Popcorn
Combo and add on 1 pack of Goodday Charge UHT Milk 250ml for RM1.90.
To spread even
more milky joy with all Malaysians, Mix FM will be hosting the Goodday Milk
Fest ‘Maths-for-Cash’ contest with a pool of over RM45,000 cash prizes up for
grabs. Running for four days from 24 to 27 July, listeners can tune in to try
this exciting hourly challenge from 9AM – 7PM, to answer fun math questions about
Gooday Milk Fest’s promotional offers!
“Over the
last 50 years, Goodday Milk has been no stranger in Malaysian households. We’ve
been privileged enough to share the goodness of our products along with their
beneficial health and nutritional properties with consumers. We couldn’t have
done it without the support that our loyal consumers have given us throughout
the years and hope that it will continue”, said Santharuban T. Sundaram, Vice
President of Marketing at Etika Sdn Bhd.
“The
Goodday Milk Fest 2018 in conjunction with Goodday Milk’s 50th
anniversary is an occasion close to our hearts, here at Etika. We want everyone
to indulge in our exclusive and exciting milk offerings throughout the event
along with our latest delectable variant, Goodday UHT Kurma Milk”, he added.
Introduced
locally in 1968, Goodday Milk offers products that are rich in protein, calcium
and vitamins A, D, B2 and B6 to complement a healthy diet and balanced
lifestyle. Indeed, Goodday Milk has been actively spreading goodness across the
nation through its existing variants in both Pasteurised and UHT forms.
Goodday Milk has been a favourite in Malaysia since 1968 and it is the
country’s No.1 Pasteurized Fresh Milk in the Liquid Milk Segment today.
Manufactured by Etika Dairies and distributed locally by Etika Sdn Bhd, Goodday
Milk is bursting with freshness and packed with protein, calcium and vitamins
to complement a healthy diet and balanced lifestyle. It is currently available
in a variety of variants such as Full Cream Milk, Fresh Milk, Low Fat Milk and
Chocolate Flavoured Milk in pasteurized form as well as Full Cream Milk, Low
Fat Milk, Chocolate Flavoured Milk, Strawberry Flavoured Milk, Honey Flavoured
Milk, Green Tea Flavoured Milk, Kurma Flavoured Milk and Goodday Charge in UHT
form.
One of Malaysia's leading drink
distributors, Etika Sdn Bhd is a wholly owned subsidiary of Asahi Group
Holdings Ltd., Japan and the official bottler for PepsiCo in Malaysia. Etika
Sdn Bhd markets and distributes some of PepsiCo's global brands such as Pepsi,
Sting, Evervess, Revive Isotonic, 7UP, Tropicana, Mirinda, Lipton Ice Tea,
Mountain Dew, Gatorade and MUG, as well as its own range of products which
include Chill, Kickapoo, WONDA Coffee, Goodday Milk, Calpis, Dairy Champ and
Bleu.
Media Contacts:
LEWIS
Sofia
Abdul Hamid
03
2716 5820
Anoushka
Bhar
03
2716 5818
Etika Sdn Bhd
Joyce Lim
012 387 8873
Stephanie Cheah
012 659 9073
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