Monday, July 23, 2018


KUALA LUMPUR, JULY 24 – Be delighted as Goodday Milk brings back its annual festival, Goodday Milk Fest 2018. The celebration will be a special one this year as Goodday Milk is hitting another remarkable milestone – 50 years of sweeping Malaysian households with its milky goodness!

As part of this auspicious celebration, Goodday Milk wants to thank Malaysian consumers for their 50 years of continuous support once again through a series of amazing deals, a radio contest and a slew of promotional activities. Adding on to the excitement, Goodday Milk has recently introduced a new variant that will surely tantalise consumers’ taste buds – Goodday UHT Kurma Milk. Formulated with real kurma extract, the new variant shares the same goodness that milk has to offer paired with the delicious taste of Kurma.

To help spread the festive cheer around its 50th anniversary celebrations, from 24 to 28 July, 7-Eleven will be offering one pack of Goodday UHT Milk 250ml for RM1.50 excluding Goodday Charge. This promotion is valid across all 7-Eleven stores nationwide. During the same period, Shell Select will also be having a promotion at participating stores nationwide with the offer of getting one pack of Goodday UHT Milk 250ml for free with every purchase of two packs of Goodday UHT Milk 250ml.

To further ramp up the excitement, PETRONAS Kedai Mesra will also be holding a six-day SMS contest from 24 to 29 July where five lucky winners stand a chance to walk away with RM1,000 worth of free fuel a day. Thus, a total of RM30,000 worth of free fuel will be up for grabs! All participants need to do is to purchase any two packs of Goodday UHT Milk 250ml at participating PETRONAS Kedai Mesra outlets nationwide, submit their entries and receipt details to the number provided via SMS, together with their name as per IC and IC number, and retain the original receipt as proof of purchase. Winners will be announced on the Goodday Milk Malaysia Facebook page.

On top of that, there’s still more milky goodness to share as will be having a promotion of purchasing two packs of Goodday UHT Milk 250ml for RM3 from the 24 to 29 July, while 99 Speedmart across Peninsular Malaysia is offering one pack of Goodday UHT Milk 1L at RM4.49 from the 24 July to 1 August. For movie enthusiasts, there is now more reasons to watch the latest blockbuster at TGV Cinemas nationwide. From 24 to 29 July, cinema buffs can purchase 1 large Popcorn Combo and add on 1 pack of Goodday Charge UHT Milk 250ml for RM1.90.

To spread even more milky joy with all Malaysians, Mix FM will be hosting the Goodday Milk Fest ‘Maths-for-Cash’ contest with a pool of over RM45,000 cash prizes up for grabs. Running for four days from 24 to 27 July, listeners can tune in to try this exciting hourly challenge from 9AM – 7PM, to answer fun math questions about Gooday Milk Fest’s promotional offers!

“Over the last 50 years, Goodday Milk has been no stranger in Malaysian households. We’ve been privileged enough to share the goodness of our products along with their beneficial health and nutritional properties with consumers. We couldn’t have done it without the support that our loyal consumers have given us throughout the years and hope that it will continue”, said Santharuban T. Sundaram, Vice President of Marketing at Etika Sdn Bhd.

“The Goodday Milk Fest 2018 in conjunction with Goodday Milk’s 50th anniversary is an occasion close to our hearts, here at Etika. We want everyone to indulge in our exclusive and exciting milk offerings throughout the event along with our latest delectable variant, Goodday UHT Kurma Milk”, he added.

Introduced locally in 1968, Goodday Milk offers products that are rich in protein, calcium and vitamins A, D, B2 and B6 to complement a healthy diet and balanced lifestyle. Indeed, Goodday Milk has been actively spreading goodness across the nation through its existing variants in both Pasteurised and UHT forms.

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Goodday Milk has been a favourite in Malaysia since 1968 and it is the country’s No.1 Pasteurized Fresh Milk in the Liquid Milk Segment today. Manufactured by Etika Dairies and distributed locally by Etika Sdn Bhd, Goodday Milk is bursting with freshness and packed with protein, calcium and vitamins to complement a healthy diet and balanced lifestyle. It is currently available in a variety of variants such as Full Cream Milk, Fresh Milk, Low Fat Milk and Chocolate Flavoured Milk in pasteurized form as well as Full Cream Milk, Low Fat Milk, Chocolate Flavoured Milk, Strawberry Flavoured Milk, Honey Flavoured Milk, Green Tea Flavoured Milk, Kurma Flavoured Milk and Goodday Charge in UHT form.  

One of Malaysia's leading drink distributors, Etika Sdn Bhd is a wholly owned subsidiary of Asahi Group Holdings Ltd., Japan and the official bottler for PepsiCo in Malaysia. Etika Sdn Bhd markets and distributes some of PepsiCo's global brands such as Pepsi, Sting, Evervess, Revive Isotonic, 7UP, Tropicana, Mirinda, Lipton Ice Tea, Mountain Dew, Gatorade and MUG, as well as its own range of products which include Chill, Kickapoo, WONDA Coffee, Goodday Milk, Calpis, Dairy Champ and Bleu.
Media Contacts:
Sofia Abdul Hamid
03 2716 5820
Anoushka Bhar
03 2716 5818
Etika Sdn Bhd
Joyce Lim
012 387 8873
Stephanie Cheah
012 659 9073

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