NATIONAL GEOGRAPHIC GATHERED 2,000 RUNNERS FOR ITS FIRST-EVER EARTH DAY RUN AND RAISED AWARENESS ON SINGLE-USE PLASTIC POLLUTION

The run reinforced its commitment to

reduce single

-

use plastic

by

using reusable water bottles

instead of plastic cups and bottles to keep runners hydrated

KOTA KEMUNING, SHAH ALAM

-

22 April, 2018:

National Geographic (Nat Geo) hosted its

first

-

ever Earth Day Run

that

attracted over 2,000 runners and eco

-

warriors alik

e in an effort to

promote awareness on

single

-

use

plastic pollution. The event also became a platform to empower

the public to live healthier and more sustainably at home.

The run was organi

z

ed in conjunction with Earth Day and celebrated annually on a gl

obal scale

on April 22. This year, the theme for Earth Day centered around

No Plastic Waste

,

more

importantly on reducing

single

-

use plastic

which remained a key element throughout the entire

run. Runners were provided with reusabl

e water bottles

or brought their own water bottles

.

This

is the only run where

no single

-

use plastic

cups or water bottles

were

given out

,

but runners were

able to refill their water bottles using reusable water tanks and pumps at the designated water

stations.

Vineet P

uri, FOX Networks Group Senior Vice President

–

Territory Head of Malaysia &

Singapore said, “The National Geographic Earth Day Run combines people’s passion for fitness

and health to advocate for a better, healthier lifestyle. Malaysians can adapt their l

earnings from

this event to

cut down on their usage

of

single

-

use

plastic

and eventually

develop

a zero

-

waste

habit

that starts from the comfort of their home. We hope that the run can become a catalyst of

change for Malaysians to start living sustainably.

”

Gamuda Land,

Malaysia’s leading property developer

with a philosophy of delivering innovative

housing developments

rooted through sustainable environment was the official venue sponsor for

the run.

Other partners include unifi TV, Fox Sports, Stadium As

tro

and Nivea Men.

Ngan Chee Meng, C

hief

E

xecutive

O

fficer

(CEO)

of Gamuda Land said, “Sustainability to us, is

not just about providing ample greenery and lush environment. An important part of our town

making principles is listening to what the land t

ells us. Before we craft each of our towns, we

looked at their natural attributes, studied how the land rose and fell, where the waterways flowed

and the types of trees and plants that grew there. We maintained what good the land offered,

enhanced what nee

ded help and blended them into our

neighborhoods

and town

centers

. That

has been our nature for the past 25 years. And when we get it right; our town works, the

community is happy, the biodiversity thrives and the place making is set”.

During the race

pack collection

,

Zero Waste Malaysia held an exhibition at TwentyFive.7

, a project

by Gamuda Land

to showcase a ‘zero waste home’.

The exhibition

shed light on the small changes that can be made to a person’s

everyday lifestyle

to

minimize

waste generate

d from the kitchen, the bathroom and on the go

.

By simply

carrying

stainless steel bottles for water storage, drinking water without using straws, and using recyclable

bags for shopping and other purposes

, a household will be able to reduce single

-

use plas

tic

usage.

The exhibition also

displayed plenty of alternative options for everyday use that can replace plastic

usage

-

such as beeswax wrap to pack and keep food fresh; bamboo straw

s

perfect for multiple

usage; as well as natural

-

based deodorant

and

or

ganic

-

based laundry detergent kept in ethical

packaging without plastic.

Apart from Zero Waste Malaysia,

some of

Malaysia’s green heroes

such as Biji

-

Biji Initiative,

Petrosains

and Cenviro, an

environmental Conservation Organization

were also present

to run

educational and fun activities for

eco

-

fair

visitors

.

“We were thrilled to see

the

support from Malaysians joining us for this event. Althoug

h this is our

first time organiz

ing a run, we achieved our target number of runners

within a few weeks of

registration. Not only were people geared up to run for a cause but seeing them engaged in our

carnival activities showed that Malaysians are ready to take a step further in creating a greener

environment,” added Puri.

The Nat Geo Earth Day Run is known

across the region to promote environmental awareness

and highlight sustainable living. Throughout the years, the run has supported environmental

causes such as water management, climate change initiatives and more.

For more information visit

www.natgeoearthdayrun.com/malaysia/

.

###

About FOX Networks Group

FOX Networks Group (FNG) is 21st Century FOX’s international multi

-

media business. We

develop, produce and distribute 300+ wholly

-

and majority

-

owned entertainment, sports, factual

and movie channels in 45 languages across Latin America, Europe, Asia and A

frica. FNG’s core

channel brands include FOX, FOX Sports, FOX Life, FOX+ and National Geographic Channel.

FNG’s movie channels include FOX Movies, FOX Movies Premium and SCM (formerly Star

Chinese Movies). Our non

-

linear brands include FOX Play, FOX Play+

and Nat Geo Play. These

networks and their related mobile, non

-

linear and high

-

definition extensions, reach over 1.825

billion cumulative households worldwide. In addition, FNG owns and operates two production

studios and produces thousands of local progr

amming hours for its wholly owned channels and

third parties.

About National Geographic

The National Geographic Channels (the Channels) form the television and production arm of