Channel
NewsAsia Presents :
·
Premieres
Wednesday, 31 January 2018
·
8pm
(SIN/KL/MNL) / 7pm (BKK/JKT) / 10.30pm (DEL)
This is one of the fastest electric
hypercars on earth.
With its bold tear-drop shape and even
bolder technological ambitions, the Dendrobium has taken the automotive world
by storm. Garnering acclaim are its startling 320 kph top speed, a spectacular
design that has its roof and doors open up like an orchid, and, most notably,
the fact that this car is created by an unknown startup from Singapore.
The company is Vanda Electrics, whose 12
employees are made up of mostly fresh graduates with zero experience in
building cars. The chief designer comes closest with his resume – he had
designed toys. With little capital, not much experience and, some may say, too
many unrealistic dreams, Vanda Electrics has no business getting into the
highly competitive car business.
But they had the gumption to turn to Williams
Advanced Engineering - the big-name British manufacturer behind the F1 racing
team - to turn their electric dream into reality. The aim was to make the
Dendrobium a brand-making project that would draw worldwide attention to their
other products – an electric scooter, an electric utility truck and battery
packs.
The Dendrobium made an international splash
with her debut at the Geneva Motor Show 2017.
Response was overwhelming. The press loved
it and news of the hypercar was featured in autoblogs around the world. That
was when the Vanda team realised they could actually move their concept car into
production. But this would require more money than they have. If they fail,
Vanda will become a footnote in the history of electric cars. But if they succeed,
this little company would disrupt the world’s automotive industry and possibly
herald a new era in made-in-Singapore innovations.
ELECTRIC DREAM is Channel NewsAsia’s
documentary about this little startup from Singapore with the mega
ambitions. With unique assess to the
team, it charts the Dendrobium’s journey from Singapore to Geneva, gets on the
circuit with CEO Larissa Tan, and finds out how the factories in China are
helping to deliver Vanda’s other star products.
Larissa Tan, CEO of Vanda Electrics
Larissa
is a key figure in the founding of Vanda Electrics. She, along with a research
team, created a company specialising in electric vehicles. This would place
them on the forefront of an unstoppable trend – the rise of electric vehicles.
Today,
Larissa’s deep knowledge of marketing is being put to the test. Her task is to
capitalise on the acclaim that the Dendrobium has garnered at the world’s
premier motor show, and parlay it into a global marketing campaign that will
sell the hypercar. The clock has started ticking.
The
Vanda team has 18 months to roll out the first car, and during this time,
Larissa has to make sure that the initial buzz over the Dendrobium does not
fizzle out. Besides the hypercar, Larissa will also launch the Motochimp
electric scooter in Japan. Being a startup, their marketing budget is far too
small for their bold ambitions. How will Larissa come up with unconventional
methods to reach out to potential customers and get investments? Can Vanda
Electrics overcome these roadblocks and help usher in a clean, zero-emissions
future?
Left to Right
Electric scooter – Motochimp, Electric hypercar - the
Dendrobium and Electric logistics vehicle - Ant Truck.
About Channel NewsAsia
Channel NewsAsia Singapore was established in
March 1999 by Mediacorp, and is an English language Asian TV News
channel. Positioned to “Understand Asia”, it reports on global
developments with Asian perspectives.
Channel NewsAsia brings viewers not only the latest news but also the
stories behind the headlines. Based in Singapore, it has
correspondents in major Asian cities and key Western ones, including
New York, Washington D.C., London and Brussels.
The channel is complemented by an online presence at
channelnewsasia.com, and social media services like Facebook, YouTube and
Twitter.
Channel NewsAsia (International), was launched in
September 2000. It is now viewed in 28 territories across Asia with its
satellite footprint stretching across the Middle East, South Asia,
Southeast Asia, Northeast Asia and Australia.
Mediacorp is a Singapore-based media company with a
complete range of platforms, spanning television, radio, newspapers, magazines,
digital and out-of-home media.
About
Mediacorp
Mediacorp has the widest range of media platforms in
Singapore spanning digital, television, radio, print and out-of-home media. Its
mission is to engage, entertain and enrich audiences by harnessing the power of
creativity.
Mediacorp pioneered the development of Singapore’s
broadcasting industry, with the radio broadcast in 1936 and television
broadcast in 1963. Today, the company has over 50 products and brands in four
languages (English, Mandarin, Malay and Tamil), reaching out to virtually all
adults in Singapore weekly.
Mediacorp is an active regional player through Channel
NewsAsia International, drama co-productions and collaborations in magazine
publishing and online media. Its investments include majority share in
Kapanlagi Network, Indonesia’s largest independent digital media and in
Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in
Reebonz, one of the region’s fastest growing luxury online retailers, and
Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year
for the 12th time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.
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